CallRail vs. WhatConverts: Which is better?
CallRail is the clear choice for over 220,000 businesses and 7,000+ agencies looking for industry-leading attribution. CallRail delivers a unified AI platform that helps you track and close your leads.
See why businesses like yours voted us #1
CallRail has been the leader in call tracking for 7 years and running
At 4.6 out of 5 stars and over a thousand reviews on G2 — the largest and most trusted software marketplace — no other call tracking provider comes close.
Read the report
92%
Meets requirements
92%
Ease of use
91%
Ease of setup
93%
Good business partner
Why choose CallRail over WhatConverts?
Reliability & ease of use
Installation is a breeze — from setting up call tracking numbers to getting insights from your website and forms. And CallRail has a 12-year track record of near-perfect uptime.
Laser Accurate Data
CallRail’s Conversation Intelligence® provides laser accurate transcriptions, plus time-saving features like automated summaries, conversion signals, & lead qualification.
Powerful AI Tools
Voice Assist, our AI Assistant designed to answer, capture, and qualify inbound calls 24/7 is easy to set up and the only voice agent that can be trained with your past call data.
Nothing else compares
Compare features
Feature
CallRail
WhatConverts
Pricing
Flexible, transparent tiers
starting at $50/mo. Includes a generous number of phone numbers and minutes.
Complex tiered pricing with a base fee starting at $30/mo, plus usage fees for numbers, minutes, and per-lead actions like form submissions.
AI-Powered Insights
Conversation Intelligence
automatically scores calls for keywords, topics, and sentiment.
Offers AI Lead Analysis to detect buyer intent and qualify leads, but call transcription is a separate, add-on cost.
Follow-Up Automation
Convert Assist
provides AI-generated action plans, smart follow-up messages, and coaching tips to help sales teams convert leads faster.
WhatConverts has lead management features to help with follow-up, but does not offer an AI tool to automatically generate next steps or smart messages based on a call transcript.
Voice AI Agents
Voice Assist
is a 24/7 AI-powered agent that handles calls, answers questions, captures lead information, and qualifies leads.
WhatConverts does not have a voice AI agent.
Setup & Integrations
Fast & Seamless
2-minute setup, easy integrations with all major marketing platforms
Offers integrations with major marketing platforms. Some users report that certain integrations can be more complex to set up.
Text Messaging
Included
in core plans. Enables businesses to track text messages from their marketing efforts and communicate with customers from the platform.
WhatConverts offers text messaging via integrations with third-party tools like Textline and SimpleTexting.
Ryan S., Marketing Manager, from a review on G2
“After four years of using CallRail, I haven't considered alternatives. CallRail gives me everything I need.”
Is CallRail or WhatConverts a better value?
WhatConverts’s basic plan is just that — basic. Unlike CallRail, you won’t get search keyword and campaign tracking, Google Ads and other integrations, or any of the reports that let you know how well your marketing works. If you’re serious about getting more out of your marketing budget, CallRail is the better value.
Is it easy to interpret the data in CallRail?
CallRail’s dashboard gives you at-a-glance insights about everything from marketing campaign ROI to trending keywords in your conversations. From there, click deeper into any report that sparks your curiosity — so yes, it’s easy to understand the data in your calls with CallRail.
Are CallRail’s reports customizable for my business’s needs?
Absolutely — you can build custom reports directly in CallRail using call, text, web form, and lead status information. If you use other marketing platforms alongside CallRail, our host of integrations and our powerful open API make the customization possibilities endless.
David F., Founder and CEO, from a review on G2
“I have used 3 other call tracking platforms. This tool provides robust features, a powerful, well-documented API, and fair pricing.”
Tracking calls for over 220,000+ businesses and 7,000+ marketing agencies
Try CallRail’s entire suite of marketing analytics tools free for 14 days. No credit card required. No commitment.
(Unless you love us, which we think you will).
