CallRail vs. Smith.ai: Who's better?
CallRail is the clear choice for over 220,000 businesses and 7,000+ agencies looking for industry-leading attribution. CallRail delivers a unified AI platform that helps you track and close your leads.
See why businesses like yours voted us #1
CallRail has been the leader in call tracking for 7 years and running
At 4.6 out of 5 stars and over a thousand reviews on G2 — the largest and most trusted software marketplace — no other call tracking provider comes close.
Read the report
92%
Meets requirements
92%
Ease of use
91%
Ease of setup
93%
Good business partner
Why choose CallRail over Smith.ai?
Reliability & ease of use
Installation is a breeze — from setting up call tracking numbers to getting insights from your website and forms. And CallRail has a 12-year track record of near-perfect uptime.
Deep Attribution Data
CallRail is a lead intelligence platform first. Our platform is built to tie every call outcome to the source. Smith.ai’s focus is on answering, and not natively focused on attribution.
Conversational insights
CallRail’s Conversation Intelligence® provides the most accurate call transcriptions, plus features like call summaries, analysis, conversion signals, and lead qualification.
Nothing else compares
Compare features
Feature
CallRail
Smith.ai
Voice AI Pricing
AI Agent $1.00 per call
after included volume. (Lowest cost and most budget-friendly)
AI Receptionist up to $2.40 per call after included volume. (Can lead to unpredictable, high costs)
AI-Powered Insights
Conversation Intelligence
(AI automatically scores calls for keywords, topics, and sentiment) is included in core plans for easy setup and use.
Offers AI-driven summaries (Call Notes) and can assign "Call Values"
Follow-Up Automation
Convert Assist
provides AI-generated action plans, smart follow-up messages, and coaching tips to help sales teams convert leads faster.
Smith.ai doesn’t offer per-agent or conversation feedback and follow-up for conversion help.
Marketing Attribution
CallRail offers
Call, chat, text, and Form Tracking.
Smith.ai does not have any tracking capabilities for marketing attribution.
Setup & Integrations
Fast & Seamless
(2-minute setup, easy integrations with all major marketing platforms).
Uses a layered Workflow Builder; connecting AI answering and call tracking data can be confusing and complex.
Ryan S., Marketing Manager, from a review on G2
“After four years of using CallRail, I haven't considered alternatives. CallRail gives me everything I need.”
Does CallRail use AI to analyze my calls?
CallRail has been doing AI longer and better than anyone else in the industry. Our Conversation Intelligence® uses an AI model trained on over 650,000 hours of speech recordings and provides transcripts and analytics with near-human level accuracy. That means more accurate keyword spotting, summaries, auto-tagging, and sentiment analysis.
Is CallRail easy to use?
Setting up CallRail is a breeze. Want to port in existing business numbers? That’s no problem. And CallRail’s dashboard is easy on the eyes and gives you insights about everything from marketing campaign ROI to trending keywords in your conversations.
Are CallRail’s reports customizable for my business’s needs?
Absolutely — you can build custom reports directly in CallRail using call, text, web form, and lead status information. If you use other marketing platforms alongside CallRail, our host of integrations and our powerful open API make the customization possibilities endless.
David F., Founder and CEO, from a review on G2
“I have used 3 other call tracking platforms. This tool provides robust features, a powerful, well-documented API, and fair pricing.”
Tracking calls for over 220,000+ businesses and 7,000+ marketing agencies
Try CallRail’s entire suite of marketing analytics tools free for 14 days. No credit card required. No commitment.
(Unless you love us, which we think you will).
