CallRail vs. Smith.ai: Who's better?
CallRail is the clear choice for over 225,000 businesses and 7,000+ agencies looking for accurate, reliable attribution. CallRail delivers a unified AI platform that helps you track and close your leads.
See why businesses like yours voted us #1
CallRail has been the leader in call tracking for 7 years and running
At 4.6 out of 5 stars and over a thousand reviews on G2 (the largest and most trusted software marketplace), no other call tracking provider comes close.
Read the report
92%
Meets requirements
92%
Ease of use
91%
Ease of setup
93%
Good business partner
Why choose CallRail over Smith.ai?
Reliability
and ease of use
Installation is straightforward, from setting up tracking numbers to getting insights from your website and forms, with a 12-year track record of near-perfect uptime.
Marketing attribution is standard
CallRail is a lead engagement platform first. Premium Conversation Intelligence™ is built directly into the platform to tie every call outcome to its source, such as a Google Ad or a landing page.
Accurate data
and automations
CallRail provides accurate transcriptions plus time-saving features like automated call summaries and analysis, conversion signals, and automatic lead qualification.
Nothing else compares
Compare features
Feature
CallRail
Smith.ai
Voice AI pricing
Lower per-call cost.
Voice Assist is $95/month for 50 calls, then $1 per additional call.
Per-call, and it adds up. AI Receptionist starts at $95/month with $2.40/call overage, and human virtual receptionist plans start at $300/month for 30 calls.
AI-powered insights
Premium Conversation Intelligence
Automatically scores calls for keywords, topics, and sentiment.
Basic. Offers AI-driven summaries (Call Notes) and can assign 'Call Values'.
Follow-up automation
Included, no add-on.
Premium Conversation Intelligence™ provides AI-generated action plans, follow-up messages, and coaching tips.
Summaries only. Sends call summaries via email, Slack, and Teams, but offers no AI action plans, follow-up messages, or coaching.
Marketing attribution
Built in.
Native call, chat, text, and form tracking ties every lead to its marketing source.
None. Does not offer marketing attribution tracking.
Integrations
50+ integrations.
Quick to set up across major marketing and CRM platforms.
Broad. Claims 7,000+ integrations, including Salesforce, HubSpot, Clio, and native Calendly.
Ryan S., Marketing Manager, from a review on G2
“After four years of using CallRail, I haven't considered alternatives. CallRail gives me everything I need.”
Does CallRail use AI to analyze my calls?
CallRail has been doing AI longer and better than anyone else in the industry. Our Premium Conversation Intelligence™ uses an AI model trained on over 650,000 hours of speech recordings and provides transcripts and analytics with near-human level accuracy. That means more accurate keyword spotting, summaries, auto-tagging, and sentiment analysis.
Is CallRail easy to use?
Setting up CallRail is a breeze. Want to port in existing business numbers? That’s no problem. And CallRail’s dashboard is easy on the eyes and gives you insights about everything from marketing campaign ROI to trending keywords in your conversations.
Are CallRail’s reports customizable for my business’s needs?
Absolutely. You can build custom reports directly in CallRail using call, text, web form, and lead status information. If you use other marketing platforms alongside CallRail, our host of integrations and our powerful open API make the customization possibilities endless.
David F., Founder and CEO, from a review on G2
“I have used 3 other call tracking platforms. This tool provides robust features, a powerful, well-documented API, and fair pricing.”
Tracking calls for over 225,000+ businesses and 7,000+ marketing agencies
Try CallRail’s entire suite of marketing analytics tools free for 14 days. No credit card required. No commitment.
(Unless you love us, which we think you will).
