CallRail vs. Invoca: Which is better?
CallRail is the clear choice for over 220,000 businesses and 7,000+ agencies looking for industry-leading attribution. CallRail delivers a unified AI platform that helps you track and close your leads.
See why small businesses like yours voted us #1
CallRail has been the leader in call tracking for 7 years and running
At 4.6 out of 5 stars and over a thousand reviews on G2 — the largest and most trusted software marketplace — no other call tracking provider comes close.
Read the report
92%
Meets requirements
92%
Ease of use
91%
Ease of setup
93%
Good business partner
Why choose CallRail over Invoca?
Lower start-up costs
Starting at $50 per month, every CallRail plan includes 5 local numbers and 250 minutes, including our expert customer service team — all things you’d have to pay Invoca extra fees for.
Accurate data
CallRail’s Conversation Intelligence® has the most accurate transcriptions in the industry, plus time-saving features like call summaries, conversion signals, and lead qualification.
Reliability & ease of use
Installation is a breeze — from setting up call tracking numbers to getting insights from your website and forms. And CallRail has a 12-year track record of near-perfect uptime.
Nothing else compares
Compare features
Feature
CallRail
Invoca
Pricing
Flexible, transparent tiers
starting around $50/mo. Includes a generous number of phone numbers and minutes with clear overage terms. Predictable, no long-term contract required.
Opaque, quote-based pricing with add-on costs for AI features, Signals, advanced IVR, and integrations. Typically requires enterprise contracts and custom quotes.
Contract & Commitment
Month-to-month
flexibility with no long-term contract required.
Typically requires annual or multi-year contracts with minimum usage commitments.
Follow-Up Automation
Convert Assist
provides AI-generated action plans, smart follow-up messages, and coaching tips to help sales teams convert leads faster.
Invoca does not include a feature like Convert Assist. Agents must manually review calls and develop next steps outside the platform.
Voice AI Agents
Voice Assist
is a 24/7 AI-powered agent that handles calls, answers questions, captures lead information, and qualifies leads.
Invoca does not offer an AI voice assistant or conversational agent.
Setup & Integrations
Fast & Seamless
2-minute setup, easy integrations with all major marketing platforms.
Complex setup for enterprise deployments; integrations and signals often require technical support or manual configuration.
Ryan S., Marketing Manager, from a review on G2
“After four years of using CallRail, I haven't considered alternatives. CallRail gives me everything I need.”
Does CallRail use AI to analyze my calls?
CallRail has been doing AI longer and better than anyone else in the industry. Our Conversation Intelligence® uses an AI model trained on over 650,000 hours of speech recordings and provides transcripts and analytics with near-human level accuracy. That means more accurate keyword spotting, summaries, auto-tagging, and sentiment analysis.
Is CallRail easy to use?
Setting up CallRail is a breeze. Want to port in existing business numbers? That’s no problem. And CallRail’s dashboard is easy on the eyes and gives you insights about everything from marketing campaign ROI to trending keywords in your conversations.
Are CallRail’s reports customizable for my business’s needs?
Absolutely — you can build custom reports directly in CallRail using call, text, web form, and lead status information. If you use other marketing platforms alongside CallRail, our host of integrations and our powerful open API make the customization possibilities endless.
David F., Founder and CEO, from a review on G2
“I have used 3 other call tracking platforms. This tool provides robust features, a powerful, well-documented API, and fair pricing.”
Tracking calls for over 220,000+ businesses and 7,000+ marketing agencies
Try CallRail’s entire suite of marketing analytics tools free for 14 days. No credit card required. No commitment.
(Unless you love us, which we think you will).
