CallRail vs. CallTrackingMetrics: Which is better?
CallRail is the clear choice for over 220,000 businesses and 7,000+ agencies looking for industry-leading attribution. CallRail delivers a unified AI platform that helps you track and close your leads.
See why businesses like yours voted us #1
CallRail has been the leader in call tracking for 7 years and running
At 4.6 out of 5 stars and over a thousand reviews on G2 — the largest and most trusted software marketplace — no other call tracking provider comes close.
Read the report
92%
Meets requirements
92%
Ease of use
91%
Ease of setup
93%
Good business partner
Why choose CallRail over CallTrackingMetrics?
Lower start-up costs
Starting at $50 per month, every CallRail plan includes 5 local numbers and 250 minutes, including our expert customer service team — all things you’d have to pay CTM extra fees for.
Laser Accurate Data
CallRail’s Conversation Intelligence® provides accurate call transcriptions, plus features like call summaries, analysis, conversion signals, and automated lead qualification.
Powerful AI Tools
Voice Assist, our AI voice agent designed to answer, capture, and qualify inbound calls 24/7 is easy to set up and the only AI assistant that can be trained with your past call data.
Nothing else compares
Compare features
Feature
CallRail
CallTrackingMetrics
Pricing
Flexible, transparent tiers
starting at $50/mo.
Complex tiered pricing with a base fee starting at $79/mo and additional usage fees for minutes and numbers.
AI-Powered Insights
Conversation Intelligence
automatically scores calls for keywords and provides sentiment analysis and call summaries.
Offers call summaries that are not automated and other AI tools, but they are often billed as add-ons with a per-activity fee.
Setup & Integrations
Fast & Seamless
2-minute setup, easy integrations with all major marketing platforms and CRMs
Integrations with Google and Microsoft are easy to set up, but other setups can be complex and may require a developer.
Dedicated Support
24/7/365
award-winning support via phone, email, and chat
Support primarily via tickets with longer wait times. Often must purchase professional service hours for more technical help. 24/7 support at an additional cost.
Call Transcription
Most accurate transcriptions
in the industry
Quality of transcriptions can be unreliable and often times are inaccurate
Reporting & Analytics
Customizable Dashboards
with filterable data, including call recordings and transcripts
Standard reports, less customization
Ryan S., Marketing Manager, from a review on G2
“After four years of using CallRail, I haven't considered alternatives. CallRail gives me everything I need.”
Does CallRail use AI to analyze my calls?
CallRail has been doing AI longer and better than anyone else in the industry. Our Conversation Intelligence® uses an AI model trained on over 650,000 hours of speech recordings and provides transcripts and analytics with near-human level accuracy. That means more accurate keyword spotting, summaries, auto-tagging, and sentiment analysis.
Is CallRail easy to use?
Setting up CallRail is a breeze. Want to port in existing business numbers? That’s no problem. And CallRail’s dashboard is easy on the eyes and gives you insights about everything from marketing campaign ROI to trending keywords in your conversations.
Are CallRail’s reports customizable for my business’s needs?
Absolutely — you can build custom reports directly in CallRail using call, text, web form, and lead status information. If you use other marketing platforms alongside CallRail, our host of integrations and our powerful open API make the customization possibilities endless.
David F., Founder and CEO, from a review on G2
“I have used 3 other call tracking platforms. This tool provides robust features, a powerful, well-documented API, and fair pricing.”
Tracking calls for over 220,000+ businesses and 7,000+ marketing agencies
Try CallRail’s entire suite of marketing analytics tools free for 14 days. No credit card required. No commitment.
(Unless you love us, which we think you will).
