Whether you’re a pilot or a dentist, flying blind is not the best way to run your business. Yet, that’s how many dentists describe their marketing strategy without adequate data to show which channels are effective. On a recent episode of the Raving Patients Podcast called “All Things Marketing,” CallRail Sales Manager Nick Jascomb joined Dr. Len Tau to share how over 3,000 dental practices are using call tracking to gain visibility into marketing performance and drive new patient growth.
Dr. Tau, a nationally recognized expert in SEO for dental practices, was an early CallRail adopter and cites it as one of the most important things dentists can do for their business. His expertise in Reputation Marketing and online strategies has helped practices across the country maximize growth and build a stronger online presence. As a trusted voice in the dental marketing space and a longtime CallRail influencer, Dr. Tau brings both firsthand experience and deep strategic insight to the conversation.
Jascomb and Tau discussed three ways Call Tracking helps dental practices become more profitable and efficient.
“I think tracking is one of the most important things a dentist can do for their practice because otherwise, you have no idea whether your marketing is actually working for you.”
Call Tracking reveals marketing ROI quickly
CallRail helps dental practices identify which marketing channels (Google My Business, websites, social media, print) generate the most calls and appointments by assigning unique tracking numbers to each source, allowing practices to optimize their marketing budget based on actual performance data.
Jascomb says that most dental practices use 10-15 unique numbers to understand what’s working in their marketing. CallRail users can quickly see their best-performing marketing channels via the dashboard. The dashboard is the power center of Call Tracking, and allows users to see calls in real time, change tracking numbers as needed, listen to recordings, and look at summaries or transcripts.
Dental practices are busy, so seeing all the data in one place is essential for efficiency. Jascomb says the streamlined approach starts immediately since the service only takes 30 minutes to set up.
SEO-friendly implementation
This dual-number approach allows dental offices to track performance without compromising their search visibility, making it easier to confidently invest in marketing strategies that work. Some dentists worry about losing their long-standing vanity number when adding tracking numbers—but this concern is largely unfounded, since prospective patients don’t typically know or search by the practice’s existing number. Instead, they engage with the number shown in the ad or listing they find, making tracking seamless and invisible to the patient.
This dual-number approach allows dental offices to track performance without compromising their search visibility, making it easier to confidently invest in marketing strategies that work. Some dentists worry about losing their long-standing vanity number when adding tracking numbers—but this concern is largely unfounded, since prospective patients don’t typically know or search by the practice’s existing number. Instead, they engage with the number shown in the ad or listing they find, making tracking seamless and invisible to the patient.
AI-enhanced call analysis
Nearly every dental office needs more time, more data, and more patients — and CallRail’s AI-powered features help on all fronts.
Instead of requiring staff to review every call recording manually, CallRail uses AI to:
Generate transcripts and summaries of patient calls
Identify key call moments like appointment requests, service inquiries, and objections
Deliver coaching tips and next steps for staff follow-up
Draft follow-up emails to help convert inquiries into patients
These features help dental teams act faster, improve the patient experience, and uncover growth opportunities without digging through hours of recordings. As Jascomb notes, AI-driven coaching removes the guesswork and helps practices consistently improve how they handle leads.
Affordable, efficient, and impactful marketing insights
CallRail offers dental practices a spotlight on their marketing – what works, what doesn’t, and how they can create the best experience for their patients and retain current patients.
