CallRail vs. CallTrackingMetrics: Who's better?
CallRail is the clear choice for over 225,000 businesses and 7,000+ agencies looking for accurate, reliable attribution. CallRail delivers a unified AI platform that helps you track and close your leads.
See why businesses like yours voted us #1
CallRail has been the leader in call tracking for 7 years and running
At 4.6 out of 5 stars and over a thousand reviews on G2 (the largest and most trusted software marketplace), no other call tracking provider comes close.
Read the report
92%
Meets requirements
92%
Ease of use
91%
Ease of setup
93%
Good business partner
Why choose CallRail over CallTrackingMetrics?
Lower start-up costs
Plans start at $55/month ($50/month billed annually) and include 5 local numbers, 250 minutes, plus call transcription and recording. CallTrackingMetrics' comparable Marketing Pro plan starts at $179/month, and its AI features carry per-activity fees on top.
Accurate data
and automations
Every CallRail plan includes accurate transcriptions plus automated call summaries and analysis, conversion signals, and automatic lead qualification with Premium Conversation Intelligence™.
AI tools without
tier-gating
Voice Assist answers, captures, and qualifies inbound calls 24/7 and can be trained on your previous call data. CallTrackingMetrics' VoiceAI requires the Sales Engage plan and adds a per-minute charge on top.
Nothing else compares
Compare features
Feature
CallRail
CallTrackingMetrics
Pricing
No long-term contracts.
Plans run from $55/month to $195/month with Premium Conversation Intelligence™, including 5 local numbers and 250 minutes.
Four tiers from $79/month to $1,999/month, but AI summaries and VoiceAI require the $179+ and $329+ plans with per-activity fees on top.
AI-powered insights
Built into every plan.
Premium Conversation Intelligence™ scores calls for keywords, topics, and sentiment, with AI summaries, conversion signals, and lead qualification.
Add-on. AskAI Summaries, Custom Asks, and Chat AI start on the $179/month Marketing Pro tier, with per-activity pricing that makes costs harder to predict at volume.
Follow-up automation
Included, no add-on.
Premium Conversation Intelligence™ provides AI-generated action plans, follow-up messages, and coaching tips to convert leads faster.
None. Post-call workflows can trigger CRM updates and notifications, but generate no AI action plans or coaching recommendations.
Voice AI agents
Built-in AI voice agent.
Voice Assist handles calls 24/7 and qualifies leads; $95/month includes 50 calls, then $1 per additional call.
Tier-gated. VoiceAI requires the $329/month Sales Engage tier at $0.12/minute and trains on uploaded FAQs and scripts, not your historical call recordings.
Dedicated support
Always on.
24/7/365 support via phone, email, and chat, included on every plan.
Tier-gated. Live phone and chat support starts on the $179/month Marketing Pro tier, while the entry Marketing Lite tier is ticket-based only.
Ryan S., Marketing Manager, from a review on G2
“After four years of using CallRail, I haven't considered alternatives. CallRail gives me everything I need.”
Does CallRail use AI to analyze my calls?
CallRail has been doing AI longer and better than anyone else in the industry. Our Premium Conversation Intelligence™ uses an AI model trained on over 650,000 hours of speech recordings and provides transcripts and analytics with near-human level accuracy. That means more accurate keyword spotting, summaries, auto-tagging, and sentiment analysis.
Is CallRail easy to use?
Setting up CallRail is a breeze. Want to port in existing business numbers? That’s no problem. And CallRail’s dashboard is easy on the eyes and gives you insights about everything from marketing campaign ROI to trending keywords in your conversations.
Are CallRail’s reports customizable for my business’s needs?
Absolutely. You can build custom reports directly in CallRail using call, text, web form, and lead status information. If you use other marketing platforms alongside CallRail, our host of integrations and our powerful open API make the customization possibilities endless.
David F., Founder and CEO, from a review on G2
“I have used 3 other call tracking platforms. This tool provides robust features, a powerful, well-documented API, and fair pricing.”
Tracking calls for over 225,000+ businesses and 7,000+ marketing agencies
Try CallRail’s entire suite of marketing analytics tools free for 14 days. No credit card required. No commitment.
(Unless you love us, which we think you will).
