Since 2011, CallRail has made it easy for small-to-midsize businesses (SMBs) to market with confidence. Today, we’re thrilled to share that we’ve made Lead Center, our business communications system backed by lead intelligence, even easier to access.
Previously offered to our customers already using the CallRail platform, Lead Center is now available to any business that connects with prospects via phone, chat, or message and is seeking to have smarter conversations that convert.
With 62.7% of small business owners reporting their profits have declined over the past six months due to inflation in an uncertain economic market, it’s even more important that businesses are not missing any communications from leads and are able to reply to them contextually in a timely manner.
Lead Center’s lead intelligence features include:
- Complete interaction history of every conversation a prospect or customer has had with your business, from the first time they interacted with an ad, website or reached out directly.
- A single, shared inbox allows teams to seamlessly serve customers quickly
- Call recordings, transcripts, and highlights that help you learn from your team’s conversations with customers and prospects
- Marketing source tracking that delivers visibility for your team into what drove a lead to contact your business and helps you optimize your marketing investment
- Google My Business integration so you’ll know who’s contacting you from your listing right when you answer the call or text
CallRail recently surveyed over 600 small business employees, and only 13% said that customer and prospect calls are never missed, with 72% reporting that they have embarrassingly misspoke on a call because context was missing from a previous conversation.
With Lead Center’s interaction history and single, shared inbox which enables team selling, businesses will be confident that no lead will be left behind. They will always have the information they need to provide excellent customer service and ensure they win the business.
The survey also found that 6 in 10 SMB respondents admit they don’t have clear visibility into the marketing source that drove a prospect to call, but 87% agree that access to this data would help them provide better customer service — a lead intelligence gap Lead Center helps close.
“CallRail is laser-focused on our mission to help businesses market with confidence. With Lead Center, we’re delivering on that commitment by not only providing solutions that help businesses optimize their marketing, but enabling them to have smarter conversations with their leads, improving the likelihood they become valuable customers,” said Marc Ginsberg, CallRail’s CEO.
CallRail continues to prioritize development of products that make powerful technology accessible and easy to use for businesses of all sizes. Ginsburg added, “CallRail is continuing to invest in innovating our solutions to ensure businesses have the tools they need to thrive, especially with the recent economic volatility.”
“We know more than ever, small businesses can’t afford to miss leads or waste marketing dollars. That’s why we’re confident that Lead Center is an invaluable asset to their teams.”
To learn more about CallRail’s Lead Center, visit callrail.com/lead-center.
