Sara Johnson is the Marketing Manager of Dental Health Associates (DHA) — a multi-location, physician-owned practice based in Madison, Wisconsin. “We invest a lot of money in digital marketing and events,” she says. But not long ago, “It was very challenging for our dentists to see the value in what we were doing, and I couldn’t identify what was bringing people in.”
A data-driven marketer, Sara began to wonder, “With Google ads, we could see when someone clicked, but we didn’t know what happened after that. Who were these people? Which ones became leads? And did they call us?”
A digital marketing partner recommended CallRail. Hoping it could help her fill DHA’s call attribution gaps, she decided to try the platform. “Now we use CallRail for all our clinics,” Sara notes. “It’s helped us demonstrate where patients come from, what keywords they're using, and which leads are most valuable.”
“I can see based on the tracking numbers what number they called, how they found that number, what (web) pages they were on. And that helps me identify a better way to reach people and identify the leads that are actually contacting us via calls or forms.”
Now that she knows which Google Ads campaigns drive calls, texts, and form submissions, she uses Call Tracking and Form Tracking to fine-tune marketing spend. “Doctors really appreciate that I can identify patterns and either stop campaigns or invest more in them. That gives them more of a trust factor for our marketing.”
She adds, “There's so much data I can pull from qualified leads. It really tells a story, and helps me understand who to target and where we can be more strategic.” Even better: In Sara’s experience data trends become more evident the longer you use CallRail.
In closing, Sara says, “Instead of just being a person who’s doing marketing, I am able to help them do our marketing better… to have marketing be more strategic. Everyone’s scared of change. But (CallRail) has been one of the best we’ve made in the past five years.”
Ready to get more for your practice’s marketing dollars? Try CallRail free today.
