While many businesses still rely on copper lines for phone calls, security systems, credit card processing, and fax, these landlines simply cannot accommodate communication channels and capabilities that customers and businesses have widely adopted. Look no further than text messages and you’ll find that landlines are falling short of keeping up with customer communication preferences. For local businesses that rely on the phone for inbound leads (which is nearly all of them), the functionality of copper lines pales in comparison to what call-tracking-enabled lines have done for years. Unfortunately for business owners, the VoIP packages being sold to them also fall far short of the level of functionality that call tracking provides.
