2021 was a rollercoaster for many businesses, including marketing agencies. In order to better understand how marketing agencies are adapting to business challenges and what they anticipate facing in 2022, we conducted a survey of almost 600 U.S.-based marketing professionals.
Watch as CallRail marketing leaders analyze the 2022 Agency Marketing Outlook report data and provide actionable insights and key findings that will accelerate and grow your agency business in 2022 and beyond.
Survey Methodology and Demographics
Presented by Kate McGaughey, Director of Brand & Communications at CallRail
Understand the Digital Marketing Agency Outlook Report respondent composition, and why this report is vital for agencies. Discover why specialization is front and center for agency clients and get clarity into which trends and tactics your clients find the most valuable in 2022.
Report Overview
Presented by Laura Beussman, Senior Director of Product Marketing
Learn why agencies are confident about growth in 2022 and how to leverage data for your agency. Understand the benefits of partnerships and the right partners can enable you to add tangible value to your clients and add revenue to your bottom line.
Agency Function
Presented by Madelyn Wing, Director of Partners
Learn how the most successful agencies are operating: which services are the most profitable? How does project-based vs retainer-based pricing impact growth? How can agencies stay competitive in today’s talent market?
Agency Growth
Presented by Emily Popson, Director of Customer & Demand Marketing at CallRail
Explore YoY agency growth trends. Learn how to acquire, improve and retain your client relationships and enable your agency to maximize client growth by focusing on the most profitable channels and programs.
Agency Outlook
Presented by Jason Rozenblat, Head of Strategic Accounts + Partnerships at CallRail
Learn how your agency can leverage technology and data for business growth. Analyze data behind acquiring and retaining talent and the role of professional development in your agency growth. Take an in-depth look at the CallRail Partner Program and learn how to increase your bottom line through partnerships.
