Michael Saba

Michael Saba is the Content Marketing Editor at CallRail.
Guide
How to calculate ROI for campaigns, agency work, and everything in between

We review the top methods for caculating campaign ROI, so you can prove the value of your marketing activities and the effectiveness of your work.

Article
How to create an effective real estate digital marketing strategy

Whether you're a big firm or an agent flying solo, here are some surefire strategies for improving your real estate marketing game in the Digital Age.

Guide
How Going Digital Gives Firms the Edge in Legal Advertising

Mastering the ins-and-outs of digital marketing is a clear-cut way for your firm to increase its visibility and stand out from the crowd.

Article
Home Service Providers: Marketing Best Practices for Web and Beyond

97% of consumers research online to find home services providers in their area before they make a purchase. Know what searches make your phone ring.

News
The story of the unlikely duo who helped create Account Center

This is the story about how CallRail's new Account Center refresh came to be, and of the unconventional backgrounds of those who spearheaded the project.

Article
With Microsoft, Google Ads, and call tracking, ‘PPC sharpshooters’ SalesX deliver superior results

With a combo of Microsoft, Google Ads, and call tracking, SalesX brings PPC marketing expertise to deliver superior results for their clients.

Article
News You Can Use: Facebook outage, 5G on the way, China to seize AI crown

Welcome back to News You Can Use, where we explore the latest 2019 business news and break down what it all could mean for brands and marketers

Article
News You Can Use: Five stories on the coming ‘techlash’

In this ongoing series, we dive into the headlines to review the latest 2019 technology news, and explain what it all could mean for your business.

Article
The Humberview Group triples inbound leads after switching to CallRail

Automotive marketing technology and call tracking from CallRail helped the Humberview Group triple their inbound lead-gen -- we explain how they did it.

Article
News You Can Use: EU tech regulations, JP Morgan goes crypto, Amazon withdraws the rose

It's that time again: News You Can Use. We review the latest headlines in tech and marketing, and explain what it all could mean for your business.

Article
Pro digital marketers explain how to measure the success of a Super Bowl commercial

Super Bowl commercials are the apex of modern marketing, but they raise the question: How do we measure their impact? We surveyed pro marketers to find out.

Article
News You Can Use: Apple’s FacePalm, India e-commerce battle, Brexit looms

We review the latest 2019 tech news, exploring the top headlines in technology and marketing and breaking down what it all could mean for your business.

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