Melissa Garner

White labeling is a legal protocol that allows one product or service to be sold and rebranded under another company’s brand.

Customer loyalty is something every business desires. That's where customer advocacy comes in. Learn the importance of customer advocacy, how it works, and tips to build your own program.

Call monitoring offers real-time insights that benefit sales, marketing, support, and success teams. Are you taking advantage?

Sometimes the number of inbound calls exceeds the number of available representatives. That's where call queues come in. Learn how call queues work and how your business can benefit from it.

Learn how call management improves employee performance and customer service, all while keeping costs down.

Geo-routing (geographical routing) is an algorithmic tool that routes phone calls to a set destination based on the geographical location of the caller.

Learn how to evaluate and improve the performance of your Google My Business listing to better improve your local SEO.

Call metadata is a general term for different types of data collected about phone calls, including time, duration, caller's phone number, and call recipient's phone number. Call metadata gives marketers helpful information about leads.

Learn about Google's Local Pack and its different features, its advantages and disadvantages for local businesses, and the steps you can take to be shown in the pack.

Session Initiation Protocol (SIP) is a communication protocol used in VolP networks. SIP routing, also known as SIP trunking, allows users to make phone calls that bypass traditional telephone system. Here's how it works, and how it can benefit your business.

Discover how you can use local SEO directories to attract leads and increase traffic.

Plenty of articles discussed gaining customers, but what retaining existing ones? Learn how to calculate retention rate and how to increase customer retention.