Mark Sullivan

Multi-touch attribution refers to the process of tracking and assigning fractional credit to multiple touchpoints along the path to a conversion.

Advanced local search marketers share the nuances of local SEO and the importance of NAP consistency in the call tracking world.

CallRail is looking for a multi-location business' participation in a professional study of keyword-level tracking's with DNI impact on Local SEO.

Google owns search. Here are six significant algorithm & Google Ads changes they've made recently that will affect data-driven marketers everywhere in 2017.

Could this enhanced business line transform your inbound marketing? Learn if this unique type of business phone number is right for you.

Here's everything you need to know about Google Ads latest update. Find out who it affects, what it does, and why Google made the change.

Don't get trapped by your call tracking provider. At CallRail, we believe your phone number should belong to you and go with you free of charge.

Track offline conversions with CallRail's Unbounce integration and never miss another call or text message from an Unbounce landing page again!

In this webinar, “ How Local SEO Experts Onboard Clients ” we shared real life examples of how Local SEO experts set their client's up for success.

Verifying listing ownership is often a time-consuming, manual step in the initial setup for new accounts. With CallRail, we've made it easier for you.

CallRail users can now take advantage of the Zapier integration its expanded triggers, easier authentication, and even more data.

With our integration with Marketo, you can understand which campaigns are leading to the most calls and what organic and paid search terms drove them.