Dan Wakefield

Dan Wakefield is a UX Content Strategist at CallRail.
Article
Why you should be using lead attribution

Your leads’ paths to their buying decisions can tell you a whole lot about your campaigns, from what’s working to what isn’t. Learn why lead attribution is necessary for your business.

Guide
How your business can benefit from call tracking

A successful marketing campaign is crucial to growing your business. With call tracking, you can optimize the performance of your marketing strategy.

Article
Facebook and CallRail are an even better team with new reporting

With our Facebook integration, offline events will now be counted as leads, letting you take full advantage of Facebook’s campaign management capabilities.

Article
Will Google Chrome’s Privacy Updates Affect CallRail?

While Google’s initiative may seem like it will severely limit the crucial data you receive on your leads, we’re happy to verify that that’s very far from the truth.

Definition
What you need to know about attribution windows

Learn about the different types of attribution windows and formats for reporting.

Article
Better attribution reporting with Google Analytics and CallRail

Maximize campaigns and cast the widest marketing net without adding more time, expenses, or resources to your operation.

Guide
What is time-decay attribution?

Time-decay attribution is a multi-touch attribution model that gives some credit to all the channels that led to your customer converting. Learn more here.

Article
Top call tracking tips for real estate marketing

Real estate marketing can be a tough, and no one knows that better than realtors. Here's how call tracking can boost your real estate business.

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