Charlie Braithwaite

Guide
A guide to last non-direct click attribution models

Last non-direct click attribution models give 100% of the credit to your customers’ last non-direct touchpoint. Find out if this model is right for your business.

Guide
A guide to linear attribution

Learn what marketing efforts get credit in a linear attribution model, the pros and cons, when to use one, and how to set it up for your business.

Guide
Guide to W-Shaped Attribution

Why a W-shaped attribution will create transparency into your leads.

Article
How CallRail and Constant Contact close the attribution gap between email and phone calls

Learn about the CallRail x Constant Contact integration (via Zapier) which closes the attribution gap between email and phone calls, allowing companies to directly link emails sent to inbound calls and form submissions. Read now.

Article
How CallRail's integrations increase agency efficiency and performance

CallRail integrates with over 1,000 of the world’s leading sales and marketing platforms. Learn how marketing agencies can leverage CallRail’s breadth of integrations, including those for your CRM, social, search, Google, and custom solutions. Read now.

Article
A simple guide to business call recording

When prospects and customers ring your business, you need to be ready to take their call and provide them with a stellar customer experience. Learn how business call recording can help. Read now.

Article
Your network is your net worth: How building a strong referral network bolsters your business

It’s hard for small and mid-sized businesses to get the word out and attract leads. So when one business refers their valued customers to another business — it’s critical to both businesses that the person referred has a positive experience. Read on to see how optimizing your partner referral network can help your business.

Article
8 simple attorney lead generation tactics that get results

Whether you’re a solo practitioner or small practice handling marketing yourself, a larger firm with an in-house marketer, or a firm that works with a marketing agency, the practical attorney lead generation tips outlined in this article will keep your pipeline full with new potential clients. Read now.

Article
Did you ever text that customer back? 4 tips for texting as a team in Lead Center

Not sure how to make the most of texting in Lead Center? No problem — read on to find out our 4 top tips for texting as a team.

News
CallRail wins AJC's Top Workplaces USA award, again!

Every year, the Atlanta Journal-Constitution announces the best workplaces in the U.S. We’re delighted to make the list for a second consecutive year!

News
CallRail maintains and adds new Leader badges in G2's Winter 2022 reports

We’re thrilled to announce that CallRail has held — and increased — our Leader positions in G2’s Winter 2022 Reports.

Guide
How to use Google Ads Keyword Planner

Learn all about Google Ads Keyword Planner. From the benefits to the different keyword match types to how to set up your campaign, we've got you covered.

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