Last non-direct click attribution models give 100% of the credit to your customers’ last non-direct touchpoint. Find out if this model is right for your business.
Learn what marketing efforts get credit in a linear attribution model, the pros and cons, when to use one, and how to set it up for your business.
Why a W-shaped attribution will create transparency into your leads.
Learn about the CallRail x Constant Contact integration (via Zapier) which closes the attribution gap between email and phone calls, allowing companies to directly link emails sent to inbound calls and form submissions. Read now.
CallRail integrates with over 1,000 of the world’s leading sales and marketing platforms. Learn how marketing agencies can leverage CallRail’s breadth of integrations, including those for your CRM, social, search, Google, and custom solutions. Read now.
When prospects and customers ring your business, you need to be ready to take their call and provide them with a stellar customer experience. Learn how business call recording can help. Read now.
It’s hard for small and mid-sized businesses to get the word out and attract leads. So when one business refers their valued customers to another business — it’s critical to both businesses that the person referred has a positive experience. Read on to see how optimizing your partner referral network can help your business.
Whether you’re a solo practitioner or small practice handling marketing yourself, a larger firm with an in-house marketer, or a firm that works with a marketing agency, the practical attorney lead generation tips outlined in this article will keep your pipeline full with new potential clients. Read now.
Not sure how to make the most of texting in Lead Center? No problem — read on to find out our 4 top tips for texting as a team.
Every year, the Atlanta Journal-Constitution announces the best workplaces in the U.S. We’re delighted to make the list for a second consecutive year!
We’re thrilled to announce that CallRail has held — and increased — our Leader positions in G2’s Winter 2022 Reports.
Learn all about Google Ads Keyword Planner. From the benefits to the different keyword match types to how to set up your campaign, we've got you covered.