Carolyn Lyden

A first time caller is someone who has never called your business before. Tailoring these conversations is vital for caller experience and repeat customers.

For agencies, marketing attribution is more important than ever. Here's how your attribution data can help increase profits and reduce client churn.

It’s easy to think that call tracking software is only good for the sales department, but it's so much more. Learn how analytics integration benefits SEO.

Call tracking and salesforce are great on their own, but they're even more powerful when combined. Here's how our Salesforce integration does just that.

Conversation analytics involves machine learning and natural language processing (NLP) technology that evaluates the voice data from phone calls.

A SWOT analysis is a process that individuals or organizations use to identify Strengths, Weakness, Opportunities, and Threats. It's commonly used in strategic planning, where it can help businesses narrow down their niche within the market. Here's why your business should do a SWOT analysis.

Link building is a crucial element in off-page search engine optimization (SEO). This guide will explain the basics of link building and tactics to get the most from your call tracking software to improve your link building efforts.

CallRail's Google Analytics integration offers a full picture of marketing performances - reporting the web conversions alongside call conversions by source.

Call tracking systems are a crucial part of a complete online and offline marketing campaign attribution system, especially for today's marketers.

A/B testing means experimenting with two versions of a marketing asset to determine which version best achieves the goals of the experiment.

Parallel tracking is a method of loading an ad URL separately from a tracking URL, which loads in the background, in order to decrease page load time.

Search engines crawl websites for information, index the data, and then retrieve the most relevant and popular result specific to a user’s search query.