Client: Philips Lifeline - Medical Alert Devices

Services: Marketing strategy, PPC (Google Ads, YouTube advertising), SEO, content development

The problem: Philips Lifeline needed to increase client acquisition and brand visibility in the medical alert device market a space with high CPCs, an older target demographic, and strict compliance requirements around health-related advertising claims.

What we did: We managed the full digital marketing stack for 4.5 years - Google Ads and YouTube advertising for paid acquisition, SEO for organic visibility, and content development to support both channels. The strategy was built around measurable outcomes: lead volume, conversion rates, and ROI, with regular reporting so the client could tie marketing spend directly to business decisions.

Client feedback: 5.0 across all four categories (quality, schedule, cost, willingness to refer). The program manager specifically highlighted consistent, transparent communication, regular updates, and availability to answer questions as the engagement's defining strengths.

The project management team we worked with demonstrated a high level of professionalism and efficiency throughout our project. The team consistently delivered items on or before the agreed deadlines. Their ability to adhere to the project timeline was impressive and played a crucial role in the smooth execution of the project.

Whenever there were risks of delays, they communicated proactively, allowing us to make necessary adjustments without significant disruption. The quality of work delivered by the team was of a high standard. They paid great attention to detail and showed a deep understanding of our project objectives, which was reflected in the work they produced.