Tips Hub

Awesome Australian content marketing campaigns (and what you can learn from them)

Australian content marketing is more popular and effective than other countries -- here are some content marketing campaigns done right, Australia-style.

Tips
by Michael Saba

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What is the Difference Between SEO and SEM?

While SEO is optimization of sites to improve visibility in SERPs organically, SEM encompasses forms of paid advertising. Which is better for your business?

Comparison
by Melissa Garner

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Source Tracking vs. Visitor Tracking: What’s the Difference?

Source tracking and visitor tracking help you attribute inbound leads in CallRail. Here are the key differences between the two, and some optimization tips.

Comparison
by Brittney Sovik

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What marketing KPIs should I be tracking?

The best marketing KPIs depend on your business, but some of the best potential KPIs to track include sales revenue and growth & customer acquisition cost.

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by Michael Saba

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How to Optimize Your Content With Automation Rules Insights

Automation Rules can help your business determine what content is best at maximizing engagement and bringing in new leads -- here's how.

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by Katherine Hosmer

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Use Form Tracking to Capitalize On Your Inbound Leads

Form tracking can help your business ensure you're always getting the most out of your inbound leads -- here's how.

Tips
by Brittney Sovik

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How to use the Call Flow Builder to maximize inbound leads

The Call Flow Builder from CallRail increases the power and flexibility of your tracking numbers by routing every call to the right person, every time.

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by Robert Martin

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How call recording can bring out the best in your sales team

Call recording is one of the best ways to train your sales team. Here's how you can put call recording to work for you and start boosting sales today.

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by Michael Saba

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B2B marketing best practices for boosting leads and sales

B2B marketing is changing, so taking advantage of the latest trends gives your business a decisive edge. See how you can earn more leads and sales, today!

Tips
by Michael Saba

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Why You Need a Customer Appreciation Strategy

While a company’s focus should be customer-centric, that’s not a replacement for being human-centric. Remember to build strategy around the human notion

Tips
by Amber Guidry

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3 ways to foster a meaningful customer community | CMX Summit 2017

At this year’s CMX Summit in Los Angeles, community managers from around the globe gathered to talk about cutting-edge strategy. Read Team CallRail's recap!

Tips
by Kate McGaughey

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How To Get the Most Accurate Call Transcriptions

An automatic speech-to-text software is a powerful tool that can help you extract insights from your valuable phone call conversations. With CallRail's CallScribe, there's no need to listen to hundreds of calls.

Tips
by Madelyn Wing, Head of Partnerships, CallRail

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Using Call Transcriptions to Increase Conversion Rates & Leads

Recorded customer interactions - like phone calls from CallRail - can help you generate valuable data that be analyzed to improve conversion rates.

Tips
by Madelyn Wing, Head of Partnerships, CallRail

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Making Call Attribution Part of Your Holistic Attribution Model

Making call attribution part of your multi-channel attribution model can increase accuracy for online and offline conversions. Learn how with a free trial.

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by Carolyn Lyden

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UI Refresh Q&A with CallRail UX Lead Kara Kelly

We'll soon be releasing a refreshed, redesigned version of the CallRail interface. We sat down for a chat with our UX lead about the big changes on the way.

Q&A
by Michael Saba

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15 Minutes to Improved Google Ads Call Lead Engagement

Director of Digital at EmberTribe, a growth marketing agency focused on measurable results through paid acquisition and CRO, shares his best tactics to quickly improve your Ads lead engagement.

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by J.P. VanderLinden

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Using SEM and Social Media Marketing for Data-Driven Campaigns

Building audience personas provides a framework to create your research-backed marketing strategy. Are you taking advantage of social channels?

Tips
by Kate McGaughey

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8 Hidden CallRail Features You Didn’t Know You Needed

If you're a newer CallRail user, you may feel that sometimes you're only scratching the surface of CallRail's feature set. Here's what you need to know.

Tips
by Madelyn Wing, Head of Partnerships, CallRail

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Use Call Recordings for More Conversions and Better Customer Experience

Improve customer service by understanding the client's needs and increase conversions with Call Recordings.

Tips
by Erica Hawkins

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Four Ways Sales & Marketing Will Reap the Benefits of Artificial Intelligence

Terms like AI and machine learning can seem like a foreign language. Never fear. Here are four ways artificial intelligence will improve output for sales.

Tips
by Madelyn Wing, Head of Partnerships, CallRail

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How Imprecise Targeting in Google Ads can Lead to Bad Phone Calls

Have you been receiving bad phone calls? Here's three possible issues causing these calls and how to narrow down your ad to the right customer.

Tips
by Zack Bedingfield

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Using a Customer-Centric Marketing Strategy to Build a Loyal Tribe

At the end of the day, maintaining integrity in marketing and seeing solid ROI can be done by focusing on customers. How do you make your brand authentic?

Tips
by Kate McGaughey

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How to create an effective real estate digital marketing strategy

Whether you're a big firm or an agent flying solo, here are some surefire strategies for improving your real estate marketing game in the Digital Age.

Tips
by Michael Saba

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Insights for Marketing in Australia

With the right tweaks to your strategy and a firm grasp of the culture, your business can soon be making waves Down Under.

Tips
by Michael Saba

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Machine Learning and Building Conversation Intelligence

Machine Learning and Artificial Intelligence is a big deal, and you should try these amazing features we built for you to stay ahead of the competition.

Tips
by Adam Hofman

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