Source Tracking vs. Visitor Tracking: What’s the Difference?
Source tracking and visitor tracking help you attribute inbound leads in CallRail. Here are the key differences between the two, and some optimization tips.
What marketing KPIs should I be tracking?
The best marketing KPIs depend on your business, but some of the best potential KPIs to track include sales revenue and growth & customer acquisition cost.
How to Optimize Your Content With Automation Rules Insights
Automation Rules can help your business determine what content is best at maximizing engagement and bringing in new leads -- here's how.
Use Form Tracking to Capitalize On Your Inbound Leads
Form tracking can help your business ensure you're always getting the most out of your inbound leads -- here's how.
How to use the Call Flow Builder to maximize inbound leads
The Call Flow Builder from CallRail increases the power and flexibility of your tracking numbers by routing every call to the right person, every time.
How call recording can bring out the best in your sales team
Call recording is one of the best ways to train your sales team. Here's how you can put call recording to work for you and start boosting sales today.
B2B marketing best practices for boosting leads and sales
B2B marketing is changing, so taking advantage of the latest trends gives your business a decisive edge. See how you can earn more leads and sales, today!
Why You Need a Customer Appreciation Strategy
While a company’s focus should be customer-centric, that’s not a replacement for being human-centric. Remember to build strategy around the human notion
3 ways to foster a meaningful customer community | CMX Summit 2017
At this year’s CMX Summit in Los Angeles, community managers from around the globe gathered to talk about cutting-edge strategy. Read Team CallRail's recap!
How To Get the Most Accurate Call Transcriptions
An automatic speech-to-text software is a powerful tool that can help you extract insights from your valuable phone call conversations. With CallRail's CallScribe, there's no need to listen to hundreds of calls.
Using Call Transcriptions to Increase Conversion Rates & Leads
Recorded customer interactions - like phone calls from CallRail - can help you generate valuable data that be analyzed to improve conversion rates.
Making Call Attribution Part of Your Holistic Attribution Model
Making call attribution part of your multi-channel attribution model can increase accuracy for online and offline conversions. Learn how with a free trial.
UI Refresh Q&A with CallRail UX Lead Kara Kelly
We'll soon be releasing a refreshed, redesigned version of the CallRail interface. We sat down for a chat with our UX lead about the big changes on the way.
15 Minutes to Improved Google Ads Call Lead Engagement
Director of Digital at EmberTribe, a growth marketing agency focused on measurable results through paid acquisition and CRO, shares his best tactics to quickly improve your Ads lead engagement.
Using SEM and Social Media Marketing for Data-Driven Campaigns
Building audience personas provides a framework to create your research-backed marketing strategy. Are you taking advantage of social channels?
8 Hidden CallRail Features You Didn’t Know You Needed
If you're a newer CallRail user, you may feel that sometimes you're only scratching the surface of CallRail's feature set. Here's what you need to know.
Use Call Recordings for More Conversions and Better Customer Experience
Improve customer service by understanding the client's needs and increase conversions with Call Recordings.
Four Ways Sales & Marketing Will Reap the Benefits of Artificial Intelligence
Terms like AI and machine learning can seem like a foreign language. Never fear. Here are four ways artificial intelligence will improve output for sales.
How Imprecise Targeting in Google Ads can Lead to Bad Phone Calls
Have you been receiving bad phone calls? Here's three possible issues causing these calls and how to narrow down your ad to the right customer.
Using a Customer-Centric Marketing Strategy to Build a Loyal Tribe
At the end of the day, maintaining integrity in marketing and seeing solid ROI can be done by focusing on customers. How do you make your brand authentic?
How to create an effective real estate digital marketing strategy
Whether you're a big firm or an agent flying solo, here are some surefire strategies for improving your real estate marketing game in the Digital Age.
Insights for Marketing in Australia
With the right tweaks to your strategy and a firm grasp of the culture, your business can soon be making waves Down Under.
Machine Learning and Building Conversation Intelligence
Machine Learning and Artificial Intelligence is a big deal, and you should try these amazing features we built for you to stay ahead of the competition.
The Future of SEO: 3 Ways to Get Ahead
With SEO always evolving, it's an adapt or die market. Here are the top 3 tactics for you keep your marketing efforts ahead of the game.
Home Service Providers: Marketing Best Practices for Web and Beyond
97% of consumers research online to find home services providers in their area before they make a purchase. Know what searches make your phone ring.
4 Actionable Direct Mail Marketing Tips that Actually Make a Bottom-Line Difference
Discover how you can optimize your direct mail marketing campaign for success with these 4 essential tips from CallRail.
8 Strategies to Increase Email Conversions
Email marketing remains one of the most effective methods for nurturing leads and driving conversions. Here's 8 ways to increase your email conversions.