Call Tracking

Know what makes your phone ring and smartly route inbound calls.

Analytics Add-Ons

Form Tracking

Learn which ads, campaigns, or keywords inspire form submissions.

Conversation Intelligence

Automatically transcribe and analyze calls using the power of AI.

Communications Add-On

Lead Center

Call, text, chat, and manage your conversations from one unified inbox.

Pricing
Industries
Agencies

Know which tactics deliver your clients' best calls and form submissions.

Real Estate

Close more qualified buyers and renters with better marketing and communications.

Healthcare

Gain the insights you need to maintain the health of your marketing campaigns.

Legal Services

Stay competitive by making the most of your marketing dollars.

Home Services

Tighten up response times — and never miss another opportunity.

Automotive

Accelerate the ads, keywords, and campaigns that drive buyers to your showroom.

Financial Services

Know what inspired your best customers to act then attract more like them.

Resources
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Content Hub

Market smarter by keeping up with emerging trends, tips, and tools.

Integrations

Deliver automated insights by connecting CallRail to platforms you already use.

Partnerships

Learn about our affiliate, marketing agency, and technology partnerships.

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Tips Hub

XML sitemap vs HTML Sitemap: SEO benefits for each

A sitemap is a good way to let search engines know about all the pages on your website. Find which type of sitemap works best for you.

Comparison
by Billy Watts
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Subdomains vs. Subdirectories: What’s the Difference?

Learn the key differences between subdomains and subdirectories, how to set them up, and which is best for your website.

Comparison
by Billy Watts
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Best industries for SMS marketing (+ examples)

Just about any consumer-focused industry can use SMS marketing to expand its reach, turn leads into customers, and keep those customers coming back for repeat business.

Tips
by Tim Niziak
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Validate your sales enablement strategy with better reporting

Without insight into your sales enablement performance, your department is unable to validate the results of its own efforts and use that feedback to improve its sales strategy.

Tips
by Jason Rozenblat
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Next-level tips for tracking leads from offline sources

Tracking offline call conversions is vital to prove the effort and results of your offline marketing efforts. Understand which campaigns drive your calls.

Tips
by Melissa Garner
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How to talk to your clients about lead attribution reporting

Learn how to talk lead attribution reporting, a tool that makes clients smarter about the strategies that drive marketing success.

Tips
by Melissa Garner
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SEO vs Local SEO: What’s the difference?

Learn the difference between SEO and local SEO, the importance of optimizing your business for local search, and more!

Comparison
by Melissa Garner
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15 marketing agency directories that will generate leads for you

Learn why marketing agency directories can be an effective lead gen source for your organization.

Tips
by Bridget Graf
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Points-based retainers vs. flat-rate pricing for your agency

Discover the differences between the two most popular types of agency pricing to know which type is best for you.

Comparison
by Melissa Garner
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6 ways to optimize your website to get more phone calls

Check out our tips for improving user experience, tracking, and functionality of your website to get more inbound calls.

Tips
by Dedra Mitchell
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How agencies can manage client expectations

Set, manage, and improve your client expectations from day one at your marketing agency.

Tips
by Melissa Garner
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9 tips for creating a marketing agency scope of work + [Free Templates]

Keep both your team and client on the same page about the work promised when starting a new project. Take from these 9 tips when creating your next SOW.

Tips
by Melissa Garner
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5 marketing attribution pitfalls marketers must avoid

As you evaluate your marketing campaigns in 2020, be sure that every campaign gets the credit it earns. Here are 5 attribution pitfalls to avoid in the new year.

Tips
by Jules Tompkins
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GCLID vs UTM: Understanding every click

Gclid vs UTM: Learn the differences between Google's click identifier and Urchin Tracking Modules and when you should use one or the other, or both.

Comparison
by Jay Hansborough
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MQL vs. SQL: How to define lead types in marketing and sales

In this guide, we review the differences between MQL vs SQL, how to define them, and where each lead type fits in to the business cycle.

Comparison
by Karissa Austin
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Call campaign tactics: Call-only ads vs call extensions

Which do you use? Learn the differences between call-only ads and call extensions along with steps for setting up your call-only ad campaigns for success.

Comparison
by Jay Hansborough
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How to guarantee shareholders understand your ROI

In this guest post from our friends at Edison21, we'll tell you everything you need to know about ROI analysis, and how to prove your worth to shareholders.

Tips
by Adam Arkfeld
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5 free tools and resources to show clients that call tracking can help them

“Where did you hear about us?” is no longer a viable tracking strategy when it comes to phone conversions. Check out these 7 free tools and resources you can use to track your calls.

Tips
by Sam O' Rourke
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Sell more vehicles by boosting your online reputation

Managing your auto dealership's online reputation isn't as tough as you think -- this guide will explain everything you need to know.

Tips
by Tim Niziak
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Combining your CRM with email marketing to maximize automotive sales

With an effective email marketing campaign in your arsenal, you can start bringing more automotive leads and closing more sales.

Tips
by Tim Niziak
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Time management advice for digital marketers from digital marketers

Managing your time wisely is one of the most important skills for successful people in any industry. Our agency partners share the best advice they've learned over the years as digital marketers.

Tips
by Melissa Garner
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5 contact form mistakes that are costing you leads (and how to fix them)

Be sure to avoid these mistakes when designing your next contact form, because they're costing you valuable leads and revenue.

Tips
by Edward Borroni
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5 pro tips for cross-channel call attribution

Our friends at LumenAd share 5 marketing pro tips on multichannel attribution, so you'll never miss another conversion opportunity.

Tips
by Anthony Krolczyk
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How many questions should you include on your landing page webform?

By following these simple tips, you'll know exactly how many questions to include to optimize performance and lead gen for your webform design.

Tips
by John Weaver
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How much should you spend on PPC? PPC budget calculator & tips for setting a budget

PPC budgeting can be a difficult task for any marketer. We've broken down how to make the best possible use of your valuable PPC dollars. (Calculator included.)

Tips
by Zack Bedingfield
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Why customer empathy is critical to our processes and products

CallRail Product Manager Christina Bourne walks us through why empathy is an integral part of our product design process.

Tips
by Christina Bourne
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A guide to using call tracking to optimize dealership marketing

The effective use of call tracking is a great way to supercharge your auto dealership marketing -- here's how to get started.

Tips
by Tameka Hughes
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