5 simple ways agencies can convince their clients to increase ad spend
Convincing your clients to increase their ad spend is a tough conversation to have if you work at an SEM agency. Here are some ways to make it easier.
CAC and CPL 101: Why these metrics matter to agency clients
CAC and CPL are two critical metrics in agency marketing. We break down the difference, and show you how to put these analytics to work for your clients.
4 key web design tools your agency probably isn’t using, but should be
We review the top web design tools your agency should be using right now, and explain the benefits they can bring to your business.
7 ways to improve lead gen campaigns (and drive down CPL)
For cost per lead campaigns, striking the right balance between quanitity and quality can be tricky. We review some simple tips for maximizing your CPL.
Three ways to use CallRail for user research
Call tracking can make your user research quicker, easier, and more cost effective. Here are three ways CallRail can power up your user research.
Keyword bidding strategies: When to raise your cost per click bids
CPC bidding can be a tough game, but don't worry: We're here to help. We review some best practices so you can get the most out of every single placement.
10 data presentation tips to prove value to your clients
Data presentation is how you prove your hard work and show value to clients. Let's review some best practices for crafting a killer data presentation.
How to turn vanity metrics into actionable metrics
For agency marketers, it's tempting to place emphasis on vanity metrics that seem impressive, but actually reveal little. Here's how to escape that trap.
CallRail onboarding made easy: Testing DNI with a single click
We're excited to announce Auto-test DNI, a self-service diagnostic tool to help you quickly test DNI installation on your site.
Facebook Marketing 101: Facebook Ads vs. Boosted Posts
Facebook marketing can be daunting when you're just starting out. Don't panic: Here's our guide on how to get the most out of your Facebook Ads.
10 ways realtors can increase traffic to their listings
Learn 10 straightforward & creative strategies to increase traffic to your website, including upgrades to branding, design, content, and more.
Top call tracking tips for real estate marketing
Real estate marketing can be a tough, and no one knows that better than realtors. Here's how call tracking can boost your real estate business.
5 CallRail integrations that marketing agencies are using to prove ROI, retain clients, and hone marketing
CallRail integrates with a huge variety of tools and platforms that marketing agencies use every day, bringing call data into the picture in a native way.
The CallRail-HubSpot Integration: Workflows for better lead nurturing
We’re excited to share that call activities can now be linked to HubSpot workflows, allowing you to instantly follow-up with leads that call your business!
Conversational marketing: How speaking more with prospective customers drives revenue
Chat tools are emerging everywhere, and they may end up being a key channel for marketers to leverage in "conversational marketing." Being available and speaking more openly and honestly with prospective customers has the potential to be the next big move for conversions.
These two CallRail features help PPC pros to eliminate guesswork
Your PPC tool provides a ton of data to help you hone in your campaigns. But what about adding the data you're receiving from inbound phone calls?
Why you need a toll-free number in your Local Swap pool
Having toll-free numbers in your swap pool ensures your customers will still see a relevant number, even if you don't have a number with their area code.
Using Local Swap: 4 steps to get you from start to finish
Local Swap can automatically display call tracking numbers to a visitor based on their IP address, so your business will appear to be local no matter where your customer is calling from. Here's a step-by-step guide to using this feature in CallRail.
How to use CallRail phone numbers for local marketing
Call tracking for your local marketing campaigns transforms the way your customers communicate with your business and Local Swap™ keeps you covered.
HIPAA call tracking checklist: Best practices for maintaining compliance
If you're in healthcare marketing, it's critical that you consider HIPAA when choosing tech tools and platforms, especially if you're going to be tracking leads in any way. Here's a HIPAA compliance checklist for marketers using call tracking.
What is the difference between B2B & B2C marketing?
Learn the differences between B2B marketing and B2C marketing so you can tailor your approach to each audience's needs for more effective marketing.
5 ways CallRail uses CallRail
At CallRail, we build a product that we also love to use. Here are some of the top ways we put our platform to work that'll help amplify your call tracking.
Thinking outside the platform box: How PPC agencies can optimize businesses, not just campaigns
Many PPC agencies have proven excellence in Google Ads and Bing Ads, but those platforms can be limiting. Here are the key reasons you should be working with an agency that thinks outside the proverbial platform box.
The 8 best Google Ads ads we’ve ever seen
Creating a good Google Ads ad is equal parts art and science. Here are the 8 best Google Ads ads we've seen.
How to leverage CallRail's automatic phone Transcription
CallRail's Transcriptions automatically turn phone conversations into searchable, speaker-organized transcriptions, helping you gain better customer insights.
Why call data looks different in CallRail, Google Analytics, and Google Ads
Call tracking reports are critical for marketers to prove ROI, but why does the data look different between CallRail, Google Analytics, and Ads?
Conversion tracking differences between Microsoft Ads and Google Ads
In paid search, conversion tracking is the most important metric you'll measure. Learn the key differences between Microsoft Ads & Google Ads to improve your ROI.