Tips Hub

Points-based retainers vs. flat-rate pricing for your agency

Discover the differences between the two most popular types of agency pricing to know which type is best for you.

6 ways to optimize your website to get more phone calls

Check out our tips for improving user experience, tracking, and functionality of your website to get more inbound calls.

How agencies can manage client expectations

Set, manage, and improve your client expectations from day one at your marketing agency.

9 tips for creating a marketing agency scope of work + [Free Templates]

Keep both your team and client on the same page about the work promised when starting a new project. Take from these 9 tips when creating your next SOW.

5 marketing attribution pitfalls marketers must avoid

As you evaluate your marketing campaigns in 2020, be sure that every campaign gets the credit it earns. Here are 5 attribution pitfalls to avoid in the new year.

GCLID vs UTM: Understanding every click

Gclid vs UTM: Learn the differences between Google's click identifier and Urchin Tracking Modules and when you should use one or the other, or both.

MQL vs. SQL: How to define lead types in marketing and sales

In this guide, we review the differences between MQL vs SQL, how to define them, and where each lead type fits in to the business cycle.

Call campaign tactics: Call-only ads vs call extensions

Which do you use? Learn the differences between call-only ads and call extensions along with steps for setting up your call-only ad campaigns for success.

How to guarantee shareholders understand your ROI

In this guest post from our friends at Edison21, we'll tell you everything you need to know about ROI analysis, and how to prove your worth to shareholders.

5 free tools and resources to show clients that call tracking can help them

“Where did you hear about us?” is no longer a viable tracking strategy when it comes to phone conversions. Check out these 7 free tools and resources you can use to track your calls.

Sell more vehicles by boosting your online reputation

Managing your auto dealership's online reputation isn't as tough as you think -- this guide will explain everything you need to know.

Combining your CRM with email marketing to maximize automotive sales

With an effective email marketing campaign in your arsenal, you can start bringing more automotive leads and closing more sales.

Time management advice for digital marketers from digital marketers

Managing your time wisely is one of the most important skills for successful people in any industry. Our agency partners share the best advice they've learned over the years as digital marketers.

5 contact form mistakes that are costing you leads (and how to fix them)

Be sure to avoid these mistakes when designing your next contact form, because they're costing you valuable leads and revenue.

5 pro tips for cross-channel call attribution

Our friends at LumenAd share 5 marketing pro tips on multichannel attribution, so you'll never miss another conversion opportunity.

How many questions should you include on your landing page webform?

By following these simple tips, you'll know exactly how many questions to include to optimize performance and lead gen for your webform design.

How much should you spend on PPC? PPC budget calculator & tips for setting a budget

PPC budgeting can be a difficult task for any marketer. We've broken down how to make the best possible use of your valuable PPC dollars. (Calculator included.)

Why customer empathy is critical to our processes and products

CallRail Product Manager Christina Bourne walks us through why empathy is an integral part of our product design process.

A guide to using call tracking to optimize dealership marketing

The effective use of call tracking is a great way to supercharge your auto dealership marketing -- here's how to get started.

How to optimize your contact forms to earn more leads

Following these surefire tips will help you optimize forms to draw more eyeballs, bring in more leads, and earn more conversions.

The 6 questions you should be asking on your lead generation forms

By asking these six questions on your lead generation forms, your business can start bringing in more form leads, and earning more conversions.

The pros and cons of gating your content

Gated content is a powerful method for lead generation. Here's everything you need to know about this technique, and whether it's right for your business.

Five critical stats about the auto-buying journey (and what to do with them)

In the age of digital marketing, the car-buying journey has evolved. Here are 5 key statistics, along with actionable next steps to take that can help you boost your strategy.

How call tracking supercharges your landing pages

By using call tracking for each landing page, you'll uncover valuable data that can help supercharge your marketing -- here's how to get started.

How to write better Calls To Action to maximize Click-Through Rate

By following these three simple steps, you can ensure that your next marketing CTA will maximize your CTR, and bring in more high-quality leads.

Lead generation (and attribution) tactics for auto dealerships

We review 6 simple steps your dealership can take for your next auto lead gen initiative. Earn more (and higher-quality) leads with our helpful guide.

5 ways call tracking can help manage your inbound prospects

Inbound call marketing makes it easier than ever to manage your inbound leads. Here are some simple and effective ways you can put this tech to work, today.