Why customer empathy is critical to our processes and products
CallRail Product Manager Christina Bourne walks us through why empathy is an integral part of our product design process.
A guide to using call tracking to optimize dealership marketing
The effective use of call tracking is a great way to supercharge your auto dealership marketing -- here's how to get started.
How to optimize your contact forms to earn more leads
Following these surefire tips will help you optimize forms to draw more eyeballs, bring in more leads, and earn more conversions.
The 6 questions you should be asking on your lead generation forms
By asking these six questions on your lead generation forms, your business can start bringing in more form leads, and earning more conversions.
The pros and cons of gating your content
Gated content is a powerful method for lead generation. Here's everything you need to know about this technique, and whether it's right for your business.
How call tracking supercharges your landing pages
By using call tracking for each landing page, you'll uncover valuable data that can help supercharge your marketing -- here's how to get started.
How to write better Calls To Action to maximize Click-Through Rate
By following these three simple steps, you can ensure that your next marketing CTA will maximize your CTR, and bring in more high-quality leads.
Lead generation (and attribution) tactics for auto dealerships
We review 6 simple steps your dealership can take for your next auto lead gen initiative. Earn more (and higher-quality) leads with our helpful guide.
5 ways call tracking can help manage your inbound prospects
Inbound call marketing makes it easier than ever to manage your inbound leads. Here are some simple and effective ways you can put this tech to work, today.
3 ways to get more leads using automation
Marketing automation can help you earn more leads and conversions, and superior ROI. Here's how the automation platform Zapier can help you get there.
Best practices for allocating marketing budget
Allocating your marketing budget can feel like a daunting responsibility, but it doesn't have to be: Make things easy with this step-by-step plan.
How to drive more call conversions from Facebook ads
With so many calls now driven by social media, marketers should start optimizing their social ads for Facebook call conversions -- here's how to do it.
Pro digital marketers explain how to measure the success of a Super Bowl commercial
Super Bowl commercials are the apex of modern marketing, but they raise the question: How do we measure their impact? We surveyed pro marketers to find out.
PPC reporting: The key metrics you need in every report
Crafting the perfect PPC report is an essential skill for marketers. Here are some tips for producing concise, meaningful reports that make an impact.
4 client objections agencies face when selling call tracking (and how to overcome them)
Marketing agencies in 2019 know full well the benefits of call tracking for clients. But sometimes, it can be difficult to convince them -- here's how.
Unlock your sales team’s potential: Lead conversion tips from pro marketers
We surveyed some top marketing professionals and asked them to share advice for boosting lead conversions and increasing sales. Here's what they had to say.
How to make your agency indispensable with data-driven marketing
Data-driven marketing helps your agency show value to clients and prove yourself as a trusted, long-term partner. Here's how analytics can prove your value.
7 agency best practices to boost your marketing and earn more clients
Agency marketing can be tricky -- let's review some tips and tricks from the best agency marketers to help you establish your own best practices.
Understanding the pros and cons of multichannel marketing
Multichannel marketing can be tricky -- is it right for your business? Find out more in our expert primer on the pros and cons of multichannel marketing.
AI is making calls more important than ever for SMBs: Here’s how to not get left behind
Advancements in AI have made SMB call tracking more important than ever before. Here's how AI and machine learning have made calls critical to SMBs.
How to help your clients focus on the marketing metrics that really matter
With our crash-course on agency reporting, you can help your agency's clients focus on the marketing metrics that matter most to their bottom line.
The do’s and don’ts of small business marketing
Marketing is never one size fits all, but these do’s and don’ts will help you keep your small business moving in the right direction.
How Automation Rules can help your business save time and earn more leads
CallRail's Automation Rules feature can save your business time and bring in more leads. Let's explore how to get the most from Automation Rules!
Automotive marketing best practices for boosting sales and revenue
By following these industry best practices for automotive marketing, your dealership will boost sales, increase revenue, and drive new leads.
How advanced features like call recording prove agency ROI
With advaned call tracking features like call recording, your agency has everything it needs to show clients just how much ROI you're delivering.
8 common client problems facing agencies, and how to fix them
In this guest post by Joe Kindness of AgencyAnalytics, we review the most common reasons why client churn happens for agenices, and how to prevent them.
Why clients break up with their agencies
Client retention is one of the trickiest problems an agency can face. Here's why agency-client breakups happen, and what you can do about it.