XML sitemap vs HTML Sitemap: SEO benefits for each
A sitemap is a good way to let search engines know about all the pages on your website. Find which type of sitemap works best for you.
Subdomains vs. Subdirectories: What’s the Difference?
Learn the key differences between subdomains and subdirectories, how to set them up, and which is best for your website.
Best industries for SMS marketing (+ examples)
Just about any consumer-focused industry can use SMS marketing to expand its reach, turn leads into customers, and keep those customers coming back for repeat business.
Validate your sales enablement strategy with better reporting
Without insight into your sales enablement performance, your department is unable to validate the results of its own efforts and use that feedback to improve its sales strategy.
Next-level tips for tracking leads from offline sources
Tracking offline call conversions is vital to prove the effort and results of your offline marketing efforts. Understand which campaigns drive your calls.
How to talk to your clients about lead attribution reporting
Learn how to talk lead attribution reporting, a tool that makes clients smarter about the strategies that drive marketing success.
SEO vs Local SEO: What’s the difference?
Learn the difference between SEO and local SEO, the importance of optimizing your business for local search, and more!
15 marketing agency directories that will generate leads for you
Learn why marketing agency directories can be an effective lead gen source for your organization.
Points-based retainers vs. flat-rate pricing for your agency
Discover the differences between the two most popular types of agency pricing to know which type is best for you.
6 ways to optimize your website to get more phone calls
Check out our tips for improving user experience, tracking, and functionality of your website to get more inbound calls.
How agencies can manage client expectations
Set, manage, and improve your client expectations from day one at your marketing agency.
9 tips for creating a marketing agency scope of work + [Free Templates]
Keep both your team and client on the same page about the work promised when starting a new project. Take from these 9 tips when creating your next SOW.
5 marketing attribution pitfalls marketers must avoid
As you evaluate your marketing campaigns in 2020, be sure that every campaign gets the credit it earns. Here are 5 attribution pitfalls to avoid in the new year.
GCLID vs UTM: Understanding every click
Gclid vs UTM: Learn the differences between Google's click identifier and Urchin Tracking Modules and when you should use one or the other, or both.
MQL vs. SQL: How to define lead types in marketing and sales
In this guide, we review the differences between MQL vs SQL, how to define them, and where each lead type fits in to the business cycle.
Call campaign tactics: Call-only ads vs call extensions
Which do you use? Learn the differences between call-only ads and call extensions along with steps for setting up your call-only ad campaigns for success.
How to guarantee shareholders understand your ROI
In this guest post from our friends at Edison21, we'll tell you everything you need to know about ROI analysis, and how to prove your worth to shareholders.
5 free tools and resources to show clients that call tracking can help them
“Where did you hear about us?” is no longer a viable tracking strategy when it comes to phone conversions. Check out these 7 free tools and resources you can use to track your calls.
Sell more vehicles by boosting your online reputation
Managing your auto dealership's online reputation isn't as tough as you think -- this guide will explain everything you need to know.
Combining your CRM with email marketing to maximize automotive sales
With an effective email marketing campaign in your arsenal, you can start bringing more automotive leads and closing more sales.
Time management advice for digital marketers from digital marketers
Managing your time wisely is one of the most important skills for successful people in any industry. Our agency partners share the best advice they've learned over the years as digital marketers.
5 contact form mistakes that are costing you leads (and how to fix them)
Be sure to avoid these mistakes when designing your next contact form, because they're costing you valuable leads and revenue.
5 pro tips for cross-channel call attribution
Our friends at LumenAd share 5 marketing pro tips on multichannel attribution, so you'll never miss another conversion opportunity.
How many questions should you include on your landing page webform?
By following these simple tips, you'll know exactly how many questions to include to optimize performance and lead gen for your webform design.
How much should you spend on PPC? PPC budget calculator & tips for setting a budget
PPC budgeting can be a difficult task for any marketer. We've broken down how to make the best possible use of your valuable PPC dollars. (Calculator included.)
Why customer empathy is critical to our processes and products
CallRail Product Manager Christina Bourne walks us through why empathy is an integral part of our product design process.
A guide to using call tracking to optimize dealership marketing
The effective use of call tracking is a great way to supercharge your auto dealership marketing -- here's how to get started.