Tips Hub
Law firm lead management tips for higher conversions
Legal is a highly competitive field, especially when it comes to digital marketing. Good thing we have a thing or two that can help you drive higher conversion rates in this blog. Check it out.
Why you should be using lead attribution
Your leads’ paths to their buying decisions can tell you a whole lot about your campaigns, from what’s working to what isn’t. Learn why lead attribution is necessary for your business.
Harnessing the Power of Customer Feedback: Create a Program that Delivers Results
Implementing a customer feedback process doesn’t have to be daunting. Learn what it takes to turn your customer feedback into a competitive advantage.
Changing work environments (how to run a productive remote team)
As we’re all looking toward a post-pandemic world, remote work may be here to stay. Learn how to effectively manage a productive remote team in our latest blog post.
How Call Tracking Can Increase Your Law Firm’s Marketing ROI (Q&A)
Here are some of the top questions Nifty Marketing faces when pitching call tracking to the law firms they serve. And here's how they prove call tracking's worth and more.
ROI doesn't end when the phone rings: Why you need lead attribution and management
In business today, guiding a lead to a sale is about the journey and the destination. ROI doesn’t end when the phone rings. Learn more in the blog.
Why reporting in Google Analytics alone is dangerous
Sure, Google Analytics is great for getting a pulse on your marketing performance. But it shouldn't be your main source of truth. Learn why in the blog.
3 ways to get the most value out of Lead Center
Just getting started with your Lead Center account and don't know where to start? Here are three ways you can start getting value out Lead Center today.
Tracking the customer journey, from call to close
Understanding the customer journey should start with tracking your leads from their first contact with your business all the way through nurturing them to, hopefully, a sale. Let us show you how.
4 hacks to increase HVAC leads from home services experts
It takes more than referrals to generate HVAC leads today. So we interviewed home services experts to tell us how to increase leads and qualify them faster. Take a look.
5 assisted living marketing tips for reaching active, healthy seniors
The biggest challenge for assisted living marketers is standing out. But we have what you need to rise above the crowd. Take a look.
What's the key to emails that drive revenue? Value.
Successful email marketing campaigns will generate revenue and secure customer loyalty. Learn how to write valuable emails for your next email marketing campaign.
Silent prospect? Here's what to do.
When you’re trying to turn a prospect into your next sale, engagement is critical to advancing them through the customer journey. In our latest blog post, learn what to do when a prospect goes silent.
How to Add a Click-to-Call Button on a Website With HTML
It's more important than ever for businesses to be contactable over the phone. The easiest way to do this is by adding a click-to-call button on high traffic webpages. This blog will show you how.
Best practices for managing paid search
Looking to start a paid search campaign and don’t know where to start? Read our latest blog post on creating a paid search campaign and the tools you need to succeed.
The best SEO tools for small businesses
There are hundreds of SEO tools out there, making it overwhelming at times to choose from. Here are some of the top SEO tools small business should use to get started.
CallRail vs. CallTrackingMetrics: Find the best tool for your needs
When assessing tools for your company’s marketing analytics, call tracking and conversion reporting are critical. Check out this CTM and CallRail side-by-side comparison.
4 ways dental call tracking helps you get positive patient reviews
Interested in growing your dental-patient volume by 17% in three months? With dental call tracking by your side, reaching this goal is very much possible. Read how.
4 ways to be present within the digital patient journey
Did you know that 7% of all Google searches are health-related? If you're a healthcare provider and not online, it's time to change that ASAP. Here are 4 tips to get started.
How to systematically build trust through family law marketing
The key to effective family law marketing is building emotional connections with your leads across the sales and marketing funnel. Here's how.
How to win patients with dental social media marketing
A solid reputation is key to winning people and new customers over on social media. Need a few examples of what solid looks like? Check out this blog to get a better idea.
4 powerful law firm marketing ideas from experts in the field
Gain actionable insights on how to generate law firm marketing ideas that work from 6 leading experts in the field.
Beyond 101: 6 Ways to level up attorney lead generation
Having trouble keeping your attorney lead generation tactics fresh? Here are 6 tips to up your game.
8 law firm advertising tactics that make the most of PPC spend
Consider using the following tactics to make the most out of your law firm's PPC budget.
20 Plumber advertising examples & why they work
Developing an advertising campaign for your plumbing company doesn’t have to be guesswork. Use these 20 real life examples to inspire your next ads.
Bringing digital accountability to your offline marketing with call tracking
Blindspots in marketing tracking create significant handicaps in optimizing your marketing mix. Learn how Pathfinder Alliance used call tracking to discover wasted spend in offline channels.
Boost your HVAC advertising ROI with these 3 tools
Learn how to boost the effectiveness of your HVAC advertising with these three Call Tracking tools.