Tips Hub

4 tips to help small businesses prioritize leads

So many incoming calls and texts, but too little time to get to all of them? This article will help your business prioritize leads with 4 simple tips. Read now.

7 tips for conducting an effective marketing strategy health check

Client needs are dynamic, so your marketing strategy should be too. Download our checklist to keep your finger on the pulse.

Proving marketing ROI for small businesses is not that complicated

We know that small businesses struggle to prove marketing ROI. With CallRail, you’ll never ask, "How did you hear about us?" Find out how.

Advice from an expert: Building a site that converts

Learn how to convert more site visitors into leads and easily track which channels brought them to your front door.

Leading technology change at your company

How do you get from where you are now to where you want to be, using new technology that improves your business? Learn how to influence tech change at your organization. Read now.

How to add the best Google Business Profile cover photo for your profile (with examples)

Learn how to optimize your Google Business Profile with the perfect image to attract more website visitors and bring in more business. Read now.

Did you ever text that customer back? 4 tips for texting as a team in Lead Center

Not sure how to make the most of texting in Lead Center? No problem — read on to find out our 4 top tips for texting as a team.

After the ring, before the conversation: Creating the best call experiences with Lead Center

Make the most of customer interactions by routing calls to the right team member, every time, with the context your team needs to follow up. Learn how Lead Center can help.

Efficient digital marketing for electricians in 2022

You're busy. Make the most of your digital marketing by prioritizing high-value electrician leads who need your most profitable services. Read how now.

The 7 marketing metrics every small business should be tracking

These seven metrics for small businesses will help you measure the success of your marketing campaigns and refine them over time. Learn more.

7 real estate marketing metrics to determine success through quality leads and listings

Here are seven real estate marketing metrics to determine if your marketing is bringing in quality leads for the homes you’re showing. Read now.

15 binge-worthy marketing podcasts to check out in 2022

These 15 marketing podcasts will help you keep up to date with the latest tools and tactics, most in an hour or (much) less. New for 2022 - read now.

Listen to your customers at scale with Conversation Intelligence

How are small and mid-sized companies using Conversation Intelligence to listen to the language of their customers at scale and drive bottom line business impact? Read now to find out.

Why you should finally upgrade your desk phone system with Lead Center

Customers want to communicate with businesses around-the-clock, across multiple channels. Traditional phone systems can’t accommodate those needs, but Lead Center can.

How to localize your content strategy in 2022

Traffic is an empty vanity metric If your website visitors aren't qualified buyers. A localized content strategy will help regional businesses generate quality, ready-to-buy leads in 2022. Here's how to get started.

Get more Google reviews: The top 3 methods you can't ignore

If you’re not already making an effort to get more Google reviews, you should start now. Reviews aren’t a bonus in today’s world — they’re a key metric in several ways. Learn more.

Grow your client base in 2022 with these 7 law firm marketing strategies

Gaining new clients for law firms is daunting. The competition in the legal industry is brutal. These strategies will help you stay ahead. Read now.

The top 5 Quick Texts that make customer communications a breeze

Here are some common uses for Quick Texts that simplify communication for customers and businesses alike.

Why you should be tracking forms in CallRail even if you’re already sending data to Google Analytics

Form Tracking can make Google Analytics much more powerful by identifying the sources that are driving the most valuable leads, as opposed to which sources are driving the highest volume of submissions in Google Analytics.

3 reasons your clients struggle with marketing reporting (and how to find what works)

Walk through the top pain points small business owners experience and how you can provide the right reporting to enhance trust and retain more clients.

How to tell a story with data and elevate your client reporting

Stories sell — whether it’s a product or a data set. Learning how to tell a story with data is an important skill for proving your agency's value to your clients.

5 reasons texting is the new calling (and how to adapt your business)

Texting simply hits the mark. Here are five reasons why texting is having its moment — and ways to shift your business's communication methods for the better.

Is your business prepared for Omicron? How CallRail can help you respond

Year in review and predictions for law firm marketers

With the new year coming up, it’s a good time for legal marketing professionals to reflect on which tactics resonated most with their target audiences and which didn’t hit the mark.

Set your business up for success this holiday season

Getting buried under an avalanche of holiday struggles? CallRail can help. Here are some of our most useful features and how to use them to make the CallRail platform work harder for you so you can reap the rewards of more happy customers!

Year in review and predictions for marketers in the real estate space

This past year was one of the most challenging for those in the real estate marketing industry. However, 2022 is looking up. Businesses that know how to innovate, provide personalized experiences, and streamline their operations will be laying the foundation for an even stronger road ahead.

Year in review and predictions for marketers in the home services space

The past year was full of surprises for home service pros. We present our wrap-up of some of the key marketing developments in home services in 2021, as well as look ahead at what home services businesses can expect in the years to come.