Know where callers are on your website
Knowing the last page a caller visits before they pick up the phone is extremely useful in understanding why someone is contacting your business. The Calls by Active Page report represents a breakdown of the last page your callers were on before placing a call to one of your CallRail tracking numbers.
Optimize marketing for call conversions
When paired with the meaningful data in the Calls by Landing Page report, you’ll be fully armed with valuable information about your customer journey. Compare first time callers to repeat callers to see which pages convert the most new customers. Understanding which pages callers navigate to before they pick up the phone can help you maximize your ad spend and optimize your website.
Want to learn more about CallRail’s call analytics? Contact our sales team today.