As marketers, many of us have made decisions based off our “gut feeling” or even worse, been forced to execute a marketing program based off of someone else’s gut feeling. Often, we think we just know what’s going to work. However, time and time again, programs based on this type of thinking don’t produce the expected results. In this guide, we decided to alleviate the pain of this experience by delving into the areas that data-driven marketers can adjust to make more educated and strategy-based marketing decisions.
In this eBook you will learn:
- How to create content with a purpose.
- How to track full lead attribution.
- How to harness customer insight to improve your marketing approach.
- How call tracking can ultimately help improve your PPC ROI