Prove Your Marketing Effectiveness

Client reporting 101: prove the effectiveness of your marketing

Join CallRail’s PPC Manager, Zack Bedingfield, and Attribution Product Manager, Jason Tatum, to review reporting tools and tactics to prove the value of marketing efforts with quantified data.

December 17th, 2018 at 2:00 pm EST

In this webinar, you’ll learn how to:

  • Determine customer lifetime value (LTV) and average revenue per unit (ARPU)
  • Calculate cost per lead (CPL) from Google Ads, Facebook Ads, and Bing Ads
  • Select the attribution model to provide actionable data based on your clients’ business strategy
  • Bridge the multi-channel attribution gap with online and offline campaigns
  • Keep ad spend and CPL low with budgeting and SEM tips
  • Quickly build a customized, data-packed report to prove effectiveness of campaigns