Improve local targeting efforts and drive more revenue

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Watch the webinar now!

Join Zack Bedingfield (SEM Manager) and Anna Niles (Product Marketing Manager) to learn how to localize your campaigns to target specific audiences.

In this webinar, we’ll review 5 strategies to better target your customers locally to increase conversions and drive revenue.

You’ll learn how to::

  • Segment AdWords and Facebook campaigns to granularly target a specific audience based on location
  • Use location, combined with behavior targeting to serve ads most relevant to audience with high-buying intent
  • Best practices for CallRail’s new feature, Local Swap™ to create a custom experience for clients
  • Use RLSA, customer match and other AdWords features to customize a unique ad experience for specific visitors

Zack Bedingfield

Zack runs all the paid lead generation programs at CallRail and has been working in AdWords for more than 4 years. Passionate about helping businesses grow and accurately track their return on investment, Zack is a strong advocate for investing heavily into paid search before other channels to figure out acquisition costs in order to plan for long term growth.

Anna Niles at CallRail

Anna Niles

Anna Niles earned her Journalism degree from Georgia State University. With a major in PR and a minor in Psychology, she is always investigating ways to improve the experience of customers, based on frequent human behavior.

Anna originally began her career in advertising as a project manager. After jumping head-first into the start-up SaaS world in 2015, she’s never looked back. Utilizing her hybrid background in project management and service-based technology, Anna works alongside product and marketing on the Product Marketing team.

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