E-book: Call Tracking 101
Call tracking allows marketers to bridge the attribution gap between offline and online conversions, such as calls, texts, digital ads, traditional media and more. It also enables you to get more value out of your phone calls so you can spend your marketing dollars wisely.
In this e-book, we’ll go over:
- Why calls are an important marketing channel
- How call tracking software works
- Choosing a call tracking provider