Consumer-facing companies gain more value from traditional marketing approaches paired with call tracking

More than 100 small- and mid-size companies showed a 24% rise in the number of inbound calls over the past year, supporting the increasingly important role that phone tracking plays in a strong marketing arsenal. CallRail, the call tracking platform of choice for over 10,000 businesses and their marketing agencies, measured the inbound call volume for a selection of companies on their platform. Companies were drawn from across services industries such as auto repair shops, hair salons, home improvement contractors, dentists and medical clinics.

“We know mobile is gaining traction, but even I was impressed with this kind of growth in raw business call volume”

According to Forrester, $28 billion will be transacted from mobile devices in business services categories like travel, food service, and restaurant ordering. In fact, Forrester projects that 29% of all online retail sales will be transacted on smart phones and tablets by the end of 2014. This CallRail study is among the first evidence that correlates a measurable and significant increase in call volume from mobile devices.

“We know mobile is gaining traction, but even I was impressed with this kind of growth in raw business call volume,” says Andy Powell, co-founder and CEO of CallRail. “More and more calls are being sourced from mobile devices like smartphones and tablets, where you can just touch a phone number and get connected.”

Kenneth Kohlmann, Internet Marketing Consultant at Shift Marketing Inc., an internet marketing firm and also a participant in the study, says, “Call tracking for us is a necessity. It closes the gap on tracking full ROI. Conversions from phone calls have always been the unknown, and CallRail fills that void.”

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