Consumer-facing companies gain more value from traditional marketing approaches paired with call tracking
“We know mobile is gaining traction, but even I was impressed with this kind of growth in raw business call volume”
According to Forrester, $28 billion will be transacted from mobile devices in business services categories like travel, food service, and restaurant ordering. In fact, Forrester projects that 29% of all online retail sales will be transacted on smart phones and tablets by the end of 2014. This CallRail study is among the first evidence that correlates a measurable and significant increase in call volume from mobile devices.
“We know mobile is gaining traction, but even I was impressed with this kind of growth in raw business call volume,” says Andy Powell, co-founder and CEO of CallRail. “More and more calls are being sourced from mobile devices like smartphones and tablets, where you can just touch a phone number and get connected.”
Kenneth Kohlmann, Internet Marketing Consultant at Shift Marketing Inc., an internet marketing firm and also a participant in the study, says, “Call tracking for us is a necessity. It closes the gap on tracking full ROI. Conversions from phone calls have always been the unknown, and CallRail fills that void.”