Call analytics provider users can now track phone calls and text messages directly within HubSpot

ATLANTA – April 25, 2018 – CallRail, the most popular call tracking and analytics provider, today announced its updated integration with HubSpot, a leading CRM, marketing, sales, and customer service platform, to bring more robust phone call analytics, and now recordings, directly into the HubSpot platform for more powerful reporting. Additionally, CallRail has been named a HubSpot Connect Certified Partner.

Until now, CallRail customers could attribute inbound phone calls and text messages from their marketing campaigns but would have to send them to HubSpot as form completions. Sending calls and texts as forms without attributing them to specific campaigns makes reporting in HubSpot difficult. Call recordings also could not be accessed within the HubSpot dashboard when creating forms.

Now, CallRail’s updated HubSpot integration sends phone calls and text messages from CallRail directly into HubSpot using HubSpot’s new engagements API. This allows users to add a phone call to a contact as an engagement, rather than a form, for more powerful reporting. New contacts are created from phone calls without email addresses, and call recordings are populated directly inside of the HubSpot contact for simplified lead management.

“Marketers want and need to understand what is truly driving their leads, but they need to be able to record their call analytics in a way that helps them better manage their leads,” said Kevin Mann, chief product officer and co-founder at CallRail. “Our new HubSpot integration update not only allows marketers to view which marketing activities are driving sales, but it tracks everything all in one place for a streamlined workflow.”

CallRail has also been named a HubSpot Connect Certified Partner in HubSpot’s Connect Program, an ecosystem of valuable third-party integrations. To receive the HubSpot stamp of approval, Certified Partners must comply with a set of requirements and hit set milestones for amount of installs and positive reviews from customers.

“At HubSpot, we’re always looking for innovative companies to bring into the inbound ecosystem,” said Brad Coffey, Chief Strategy Officer at HubSpot. “We’re excited to have CallRail on as a Connect Partner and know they’ll bring meaningful value to our customers.”

This news follows several other product updates and releases made in the past few months. The company’s newest addition, Call Highlights, automatically detects and surfaces relevant keywords in a phone call. CallRail also recently launched its deep integration with Facebook’s Offline Conversion API, allowing users to view calls, texts and form completions driven by Facebook ads natively in Facebook Ads Manager, alongside existing impressions and clicks.

“CallRail has always had a long-standing commitment to continually improve our features to help marketers deliver stronger campaigns,” said Mann. “Success doesn’t happen by staying stagnant, but by constantly listening to our customers’ needs and pain points. From there, we can help them achieve the best results for their particular business.”

CallRail’s updated HubSpot integration is now available to CallRail users. To learn more, please visit www.callrail.com.

About CallRail

CallRail provides call tracking and analytics to more than 80,000 companies and marketing agencies globally. CallRail’s intuitive software helps data-driven marketers optimize the performance of their advertising campaigns, increase sales effectiveness and improve customer retention. From call tracking, routing, recording and analytics, CallRail provides valuable data about your leads and customers to help grow your business.

About HubSpot

HubSpot (NYSE: HUBS) is a leading CRM, marketing, sales, and customer service platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 41,500 total customers in more than 90 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, the soon to be released Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to manage the customer experience from awareness to advocacy.

HubSpot has been named a top place to work by Glassdoor, Fortune, The Boston Globe, and The Boston Business Journal. The company is headquartered in Cambridge, MA with offices in Dublin, Ireland (EMEA HQ); Singapore; Sydney, Australia; Tokyo, Japan; Berlin, Germany; and Portsmouth, NH.

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