Call Tracking

Know what makes your phone ring and smartly route inbound calls.

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Learn which ads, campaigns, or keywords inspire form submissions.

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Automatically transcribe and analyze calls using the power of AI.

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Call, text, chat, and manage your conversations from one unified inbox.

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Know which tactics deliver your clients' best calls and form submissions.

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Gain the insights you need to maintain the health of your marketing campaigns.

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Stay competitive by making the most of your marketing dollars.

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Tighten up response times — and never miss another opportunity.

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Accelerate the ads, keywords, and campaigns that drive buyers to your showroom.

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Know what inspired your best customers to act then attract more like them.

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Legal

Year in review and predictions for law firm marketers

With the new year coming up, it’s a good time for legal marketing professionals to reflect on which tactics resonated most with their target audiences and which didn’t hit the mark.

Tips
by Rob Wade
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New CallRail data unveils marketing priorities for modern law firms

We surveyed over 500 legal professionals to determine what marketing challenges law firms face, where firms are allocating their marketing budgets, and which marketing channels are currently underperforming.

Industry
by Kate McGaughey
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Tip Sheet: 7 common law firm marketing questions, answered

Get the inside scoop on the seven biggest marketing questions practice owners ask today.

Tips
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Which marketing tactics generate the highest quality client leads for your law firm?

An American Bar Association survey found 52% of law firm professionals feel getting new client business is the biggest challenge they face. Test your tactics to figure out what marketing works (and what doesn't).

Tips
by Shaun Bruno
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How to define — and achieve — your law firm’s marketing goals

Successful law firm marketing is all about continually refining your strategy. Here's how to lean into the tactics that work, and fix (or cut) the ones that don’t.

Tips
by Shaun Bruno
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Voice of the Customer in law firm marketing: What it is and how to capture it

Voice of the Customer (VoC) research helps you collect customer feedback to improve your law firm marketing, build stronger client experiences, and sign more clients.

Tips
by Zac Elbel, Senior Product Marketing Manager, CallRail
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Pros and cons of the top 7 marketing channels for law firms

In this infographic, you’ll learn the pros and cons of each channel so you can know which ones are best for reaching new clients.

Infographic
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5 surprising legal marketing statistics, and what they mean for your law firm

Better orient your legal marketing strategy to confidently generate and retain more clients with these five legal marketing statistics.

Guide
by Susannah Magers
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Guide: Is my law firm's marketing working?

Do you know which campaigns are helping your law firm grow, and which are falling flat? Read this guide to help you become a more effective marketer.

Guide
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CallRail achieves security and privacy milestone with SOC 2 Type II report

The SOC 2 Type II report verifies that CallRail has achieved the Trust Services criteria for data security, availability, and confidentiality.

News
by Kate McGaughey
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How attorneys can get leads using these 5 tools

Legal marketing is extremely competitive, having the right tools can help. Learn what they are in this blog.

Guide
by Ozi Opurum
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The legal marketer’s guide to A/B testing landing pages

A/B testing is a tool that every legal firm needs. Learn how it can maximize your ad spend and improve your conversion rate.

Guide
by Ryann Hogan, Demand Generation Marketing Manager, CallRail
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New to ad extensions? Here’s what you need to know

Google Ad Extensions can benefit marketers of all levels. Find out more about the different types of ad extensions and when to use them.

Guide
by Meredith Stack
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7 ways to drive more traffic to your legal website

If your legal website resembles a brochure, you're doing it wrong. Check out these seven tips for turning your legal website into a lead gen engine.

Guide
by Nancy Rapp
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Law firm lead management tips for higher conversions

Legal is a highly competitive field, especially when it comes to digital marketing. Good thing we have a thing or two that can help you drive higher conversion rates in this blog. Check it out.

Tips
by Ryann Hogan, Demand Generation Marketing Manager, CallRail
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How Call Tracking Can Increase Your Law Firm’s Marketing ROI (Q&A)

Here are some of the top questions Nifty Marketing faces when pitching call tracking to the law firms they serve. And here's how they prove call tracking's worth and more.

Q&A
by Ryan Amen
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How to systematically build trust through family law marketing

The key to effective family law marketing is building emotional connections with your leads across the sales and marketing funnel. Here's how.

Tips
by Rob Wade
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4 powerful law firm marketing ideas from experts in the field

Gain actionable insights on how to generate law firm marketing ideas that work from 6 leading experts in the field.

Tips
by Nadine Melo
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Beyond 101: 6 Ways to level up attorney lead generation

Having trouble keeping your attorney lead generation tactics fresh? Here are 6 tips to up your game.

Tips
by Meredith Stack
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8 law firm advertising tactics that make the most of PPC spend

Consider using the following tactics to make the most out of your law firm's PPC budget.

Tips
by Meredith Stack
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Legal Q&A: How to outsmart competitive marketers with call tracking

Learn from marketing experts in the legal field how they use call tracking to stay competitive and gain more clients.

Events
by Meredith Stack
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How Alaniz Marketing uses CallRail to help clients help themselves

Learn how Alaniz Marketing uses CallRail and HubSpot to get their clients more involved and improve their marketing attribution.

Case Study
by Kendall Krantz
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How JC Law used Hubspot and CallRail to lower ad spend by 20% while retaining 61% more clients

Learn how JC Law was able to improve their marketing attribution and cut ad spend by 20% with CallRail and HubSpot.

Case Study
by Kendall Krantz
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How call tracking helped one law firm amplify legal advertising performance — and improve client service

Learn how Trendi Marketing optimized campaign efficiency and client services with call tracking.

Guide
by Trendi Marketing
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CallRail Summer School: Part 2 || Legal

Summer School is bringing you the second installment of our three-part event series on the lead lifecycle

Webinar
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Live Q&A: How to outsmart competitive marketers with call tracking

Find out how top legal marketers rely on call tracking to spend smarter.

Webinar
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Mockingbird shares their marketing journey with CallRail

From the mouths of our Agency Partners, hear how CallRail has made the difference in their marketing and reporting efforts.

Testimonial
by Bridget Graf
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