The Automotive Guide to Call Tracking

Today’s car buying journeys begin online. By the time internet leads pick up the phone to ask if the car they see on your website is still on your lot, they’ve done their homework. They’re ready to buy.

Call tracking allows dealerships to bridge the attribution gap between offline and online conversions. Connect the phone calls your dealership is getting to your marketing efforts, so you can fine-tune your marketing budget.

What you'll learn

  • Why it's important for your dealership to track calls generated by your marketing efforts
  • How call tracking helps measure your dealership’s marketing performance
  • Choosing a call tracking provider for your dealership