The Agency Marketer’s Guide to Client Retention
In today’s agency landscape, it’s about four times more expensive to earn new clients than it is to retain existing ones — yet many agencies face churn rates upwards of 40 percent. It’s more important than ever for agencies to master client retention so they can grow their businesses.
What you’ll learn:
- Figuring out why your clients are leaving
- Implementing marketing best practices for your agency
- Leveraging data-driven marketing to retain more clients
- Using call tracking to make your agency stand out