August 25, 2020, 1:00 PM EDT

CallRail Summer School: Part 2 || Home Service

CallRail Summer School is back in session, and we are bringing you the second installment of our three-part event series on the lead lifecycle. During the second half-day sessions, we learned about finding the best leads from three marketing experts.

First Period: Home Services Ryan Redding, CEO of DP Marketing, shares the success story of his clients and explains how different channels can bring you different results.

What you'll learn:

  • Recognizing the journey of a customer
  • Understanding the conversion funnel
  • Analyzing the effectiveness of certain marketing channels