Social Media

How to develop a visual strategy for social media

Developing and executing a visual strategy is one of the most important parts of marketing your brand -- here are some easy tips for getting started.

News You Can Use: Facebook and Google data breaches, Apple plans original programming

It's News You Can Use! We review the latest marketing and technology news, and explain what it all might mean for your business.

Social CPL: Identifying meaningful KPIs in social media advertising

We break down the social media kpis that are most important to your campaigns, and what they can reveal about the overall health of your business.

Facebook Marketing 101: Facebook Ads vs. Boosted Posts

Facebook marketing can be daunting when you're just starting out. Don't panic: Here's our guide on how to get the most out of your Facebook Ads.

News You Can Use: Amazon under fire, Uber over in SE Asia, Facebook soldiers on

News You Can Use is a brand new bi-weekly feature on the CallRail blog that summarizes the latest tech and marketing news, and what it means for your business. This week, we cover more Facebook news, the White House's criticism of Amazon, and other regulatory measures facing tech giants.

News You Can Use: The Facebook Files

We're kicking off a recurring feature on the CallRail blog: News You Can Use, where we summarize the latest tech and marketing news, and what it means for your business. This week, we cover the latest Facebook news, with the company under increasing scrutiny for how it handles sensitive user data.

How taking a week off allowed one CallRail engineer to build a Slackbot that streamlines internal workflows

A CallRail software engineer built a Slackbot to help with meeting planning and room availability during our first-ever "investment week" retreat, during which most of our tech talent spent a week working on passion projects at a cabin in North Georgia.

Dyverse shows how call tracking and Facebook work better together

Here's how one marketing agency managed to prove more ROI by putting CallRail's new Facebook integration to work, which also allowed for more optimized ad buys.

Generate more leads and inbound calls from Facebook: Understanding the basics of Facebook for business

How can you leverage Facebook to generate more leads for your business? Here's a look at the tools designed to grow conversions and inbound calls.

My superhuman support team answered 28,035 phone calls in 2017. Here are 3 things I learned along the way.

A record number of support calls and tickets in 2017 taught us three crucial lessons that will help us to serve customers better down the line.

Why boosting engagement is essential after Facebook’s News Feed update

The Facebook News Feed update will have a big impact on marketers. What do these changes mean, and how should you change your facebook marketing strategy?

We Are CallRail: How and why one of our engineers launched a software developer apprenticeship

CallRail employees are entrepreneurial, and one of our engineers demonstrated that perfectly with the launch of an apprenticeship program. Learn more...

How to Track Your Social Media ROI

Determining the ROI of your social media efforts may seem like a daunting task. Use these tips to set goals, choose metrics and define success.

How to use Facebook Custom Audiences with Call Insights

CallRail's Facebook Integration can auto-generate Facebook Custom Audiences to power your ads with call intelligence for better ad targeting.

Introducing CallRail’s Facebook Integration

View calls conversions inside the Facebook Business Ads Manager alongside click data. Optimize your ad spend for phone calls with greater insights.

How to Grow Your Brand’s Social Media Audience

Grow your brand's social audience by identifying your audience, identifying the best channels for your target markets, creating quality content, and more

Driving Engagement with Content For Facebook

You need engagement to place in a user’s feed, but you need to place in a user’s feed to get engagement. Complicated? Yes. Impossible? No!

5 Social Media Metrics to Track

Tracking these metrics week over week will give your team the space to test different methods and truly understand what works for your audience and why.

CallRail’s Real Time Messaging Integration with Slack

Slack brings team communication into one, highly customizable, searchable interface that speeds up collaboration from any device.

Call Tracking with Facebook Call Now Buttons for Local Awareness Ads

Facebook released the ability to add a "call now" call to action button to mobile newsfeed ads. Business advertisers can add the 'call now' button during the ad creation process, and when mobile users tap the button, their phone initiates a call to the business.

Social Media Tracking & Analytics Tools for Actionable Results

Social media is a great place for marketing, but is it worth the time? Here are some tools to help your track your social media performance and ROI.