Call Tracking

Know what makes your phone ring and smartly route inbound calls.

Analytics Add-Ons

Form Tracking

Learn which ads, campaigns, or keywords inspire form submissions.

Conversation Intelligence

Automatically transcribe and analyze calls using the power of AI.

Communications Add-On

Lead Center

Call, text, chat, and manage your conversations from one unified inbox.

Pricing
Industries
Agencies

Know which tactics deliver your clients' best calls and form submissions.

Real Estate

Close more qualified buyers and renters with better marketing and communications.

Healthcare

Gain the insights you need to maintain the health of your marketing campaigns.

Legal Services

Stay competitive by making the most of your marketing dollars.

Home Services

Tighten up response times — and never miss another opportunity.

Automotive

Accelerate the ads, keywords, and campaigns that drive buyers to your showroom.

Financial Services

Know what inspired your best customers to act then attract more like them.

Resources
callrail marketing graphs
Content Hub

Market smarter by keeping up with emerging trends, tips, and tools.

Integrations

Deliver automated insights by connecting CallRail to platforms you already use.

Partnerships

Learn about our affiliate, marketing agency, and technology partnerships.

(888) 907-4718 Support
(888) 907-4718

SEO

What is image optimization?

Image optimization involves making your website images useful to both users and search engines. Here are some best practices to help boost your site's SEO ranking, and improve the overall user experience.

Definition
by Melissa Garner
Learn More

Using Local Swap: 4 steps to get you from start to finish

Local Swap can automatically display call tracking numbers to a visitor based on their IP address, so your business will appear to be local no matter where your customer is calling from. Here's a step-by-step guide to using this feature in CallRail.

Tips
by Brittney Sovik
Learn More

Link building 101 + how to use call data for link building content

Link building is a crucial element in off-page search engine optimization (SEO). This guide will explain the basics of link building and tactics to get the most from your call tracking software to improve your link building efforts.

Guide
by Carolyn Lyden
Learn More

Google Analytics & CallRail: The most commonly used CallRail integration

CallRail's Google Analytics integration offers a full picture of marketing performances - reporting the web conversions alongside call conversions by source.

Product
by Carolyn Lyden
Learn More

Local SEO, DNI, & NAP Consistency: An Advanced Guide

Advanced local search marketers share the nuances of local SEO and the importance of NAP consistency in the call tracking world.

Guide
by Mark Sullivan
Learn More

What is SEO? The 10 ranking factors you need to know

Learn about the 10 most important SEO ranking factors.

Definition
by Billy Watts
Learn More

What is the Difference Between SEO and SEM?

While SEO is optimization of sites to improve visibility in SERPs organically, SEM encompasses forms of paid advertising. Which is better for your business?

Comparison
by Melissa Garner
Learn More

What is Organic Search?

As organic search focuses on keyword relevance to searchers query, it's vital to perform keyword research. Is your campaign focused on organic search?

Definition
by Melissa Garner
Learn More

How to Setup Google Analytics

Benefit from Google's free resource, Google Analytics. From account setup up to setting and tracking the right goals, here's everything you need to know.

Guide
by Melissa Garner
Learn More

What is Inbound Marketing?

Inbound marketing is the process of persuading the buyers to come to you, where we as marketers meet our audience and engage with them on their own terms.

Definition
by Amber Guidry
Learn More

How Do Search Engines Work?

Search engines crawl websites for information, index the data, and then retrieve the most relevant and popular result specific to a user’s search query.

Definition
by Carolyn Lyden
Learn More

Women in Tech: Carolyn Lyden, SEO Manager

SEO is an ever evolving field. CallRail's SEO Manager, Carolyn Lyden, shares what excites her and what challenges her in Search Engine Optimization.

Interview
by Kate McGaughey
Learn More

Voice Search & SEO: Creating a Technical & Content Strategy

Voice search is in the SEO spotlight. Use these tips to create a technical SEO, content marketing, and marketing attribution strategy around voice search.

Webinar
by Carolyn Lyden
Learn More

How to Hire an SEO When You Don’t Know SEO

Small business owners don't have the time to take on content marketing & SEO themselves. CallRail provides tips to help entrepreneurs hire a great marketer.

Guide
by Carolyn Lyden
Learn More

The Decline of Google Organic, the Rise of Mobile, and What It Means for Your Business

The game is changing...again. With the rise of mobile and decline of Google organic, it may be time for SEO marketers to start shifting their priorities.

Industry
by Michael Saba
Learn More

Search Engine Optimization is Now User Experience Optimization

Search engine optimization is becoming conversion rate optimization is becoming user experience optimization. Are you keeping up?

Guide
by Carolyn Lyden
Learn More

How to Use Call Tracking Software for Keyword Research

It’s easy to think that call tracking software is only good for the sales department, but it's so much more. Learn how analytics integration benefits SEO.

Guide
by Carolyn Lyden
Learn More

STOR-N-LOCK Self Storage Successfully Implements Call Tracking for Local Search

With CallRail, STOCK-N-LOCK is able to grow their business while knowing that their call tracking campaigns won’t negatively impact their SEO efforts.

Case Study
by Erica Hawkins
Learn More

The Future of SEO: 3 Ways to Get Ahead

With SEO always evolving, it's an adapt or die market. Here are the top 3 tactics for you keep your marketing efforts ahead of the game.

Tips
by Carolyn Lyden
Learn More

Voice Search, Virtual Assistants, Bots & the Implications for Marketers – Podcast Recap

The evolution of voice search and its place in the the future of search engine marketing is a hot topic. It's time to prepare for change.

Webinar
by Kate McGaughey
Learn More

Local SEO DNI Impact Study

CallRail is looking for a multi-location business' participation in a professional study of keyword-level tracking's with DNI impact on Local SEO.

Research
by Mark Sullivan
Learn More

Google Algo and Ads Changes to Watch in 2017

Google owns search. Here are six significant algorithm & Google Ads changes they've made recently that will affect data-driven marketers everywhere in 2017.

Industry
by Mark Sullivan
Learn More

Quick start to SEO KPIs and tracking tools

SEO is a large part of your website marketing, but how do you track it? Learn what KPIs, tools, and metrics you should be using to analyze SEO performance.

Guide
by Billy Watts
Learn More

LocalU Advanced: Local SEO’s Most Hands-On Conference

We’re joining other leading experts in the local search game to share in the hottest marketing strategies and trends at LocalU Advanced.

Webinar
by Jessica Neal
Learn More

NAP Consistency Q&A With Local Search Expert Mike Blumenthal

Watch this expert Q&A with Mike Blumenthal and Mark Sullivan as they answer questions regarding call tracking numbers and how they can impact local SEO.

Events
by Melissa Garner
Learn More

Calls, Local SEO, and Mobile Search

Watch OnDemand: CallRail’s Mark Sullivan and LSA's Greg Sterling team up to share strategies on successfully implementing call tracking while maintaining healthy SEO.

Events
by Melissa Garner
Learn More

Ease of Local Listing Verification with an Organic Call Tracking Number

Verifying listing ownership is often a time-consuming, manual step in the initial setup for new accounts. With CallRail, we've made it easier for you.

Infographic
by Mark Sullivan
Learn More