SEO

The best SEO tools for small businesses

There are hundreds of SEO tools out there, making it overwhelming at times to choose from. Here are some of the top SEO tools small business should use to get started.

Tips
by Melissa Garner

4 ways to be present within the digital patient journey

Did you know that 7% of all Google searches are health-related? If you're a healthcare provider and not online, it's time to change that ASAP. Here are 4 tips to get started.

Tips
by Ben Lund

How to optimize your home services GMB listing for better Google Maps ranking

Generating online leads can be frustrating for home services. Learn how DP Marketing.Services is flipping the script by optimizing GMB listings.

Guide
by Ryan Redding

CallRail Summer School: Part 2 || Legal

Summer School is bringing you the second installment of our three-part event series on the lead lifecycle

Webinar

Events
by Jordan Polhemus

SEO, Local Search & Google my Business

Jordan Polhemus of Anvil Insights shares the importance of SEO, local search and how to get found.

How to measure GMB performance

Learn how to evaluate and improve the performance of your Google My Business listing to better improve your local SEO.

Get answers to your local search questions

Get your local search questions answered by the experts in our Local Search Q&A with Darren Shaw of Whitespark and Dana DiTomaso of Kick Point.

Q&A
by Kate McGaughey

How to Do Local SEO for Multiple Locations

Managing multiple business locations? Learn ways to improve your GMB profile and how to best represent them online for customers in their areas.

Moz & CallRail: How local SEO experts onboard clients [Webinar]

In this webinar, “ How Local SEO Experts Onboard Clients ” we shared real life examples of how Local SEO experts set their client's up for success.

Webinar
by Mark Sullivan

Webinar
by Melissa Garner

5 Concepts every SEO must master

Watch On-Demand: SEO guru, Carolyn Lyden, goes over how search engines work, the latest technology in SEO, creating an SEO plan and how to plan metrics for that plan.

The ultimate list of SEO directories (plus 4 tips for maximizing your placements)

Discover how you can use local SEO directories to attract leads and increase traffic.

Google’s Local Pack: What you need to know

Learn about Google's Local Pack and its different features, its advantages and disadvantages for local businesses, and the steps you can take to be shown in the pack.

Comparison
by Billy Watts

XML sitemap vs HTML Sitemap: SEO benefits for each

A sitemap is a good way to let search engines know about all the pages on your website. Find which type of sitemap works best for you.

How to resolve your Google My Business listing suspension

So your Google my Business listing was suspended. Don't panic. Learn common reasons why listings get suspended and how to get yours up and running again and in your control.

Comparison
by Billy Watts

Subdomains vs. Subdirectories: What’s the Difference?

Learn the key differences between subdomains and subdirectories, how to set them up, and which is best for your website.

How to manage GMB customer reviews

With so many consumers researching businesses online, Google customer reviews are an excellent place to show off just how great your business can be.

How to Improve Click-Through Rates for Local SEO

If you aren’t optimizing your website for local searches, you’re missing out on a valuable source of new clients and customers.

Comparison
by Melissa Garner

SEO vs Local SEO: What’s the difference?

Learn the difference between SEO and local SEO, the importance of optimizing your business for local search, and more!

Definition
by Billy Watts

What is NAP Consistency?

NAP Consistency refers to the accuracy of a location-based business’s Name, Address, and Phone number across all digital platforms.

How to use call tracking numbers in Google My Business

Learn how to use call tracking in your Google My Business listing to gain more insights into your local customers.

Guide
by Darren Shaw

Ultimate Guide To Google My Business: Optimizing Your Company’s GMB Profile

From setting up your GMB for the first time and analyzing your listing's performance, we've got you covered from beginning to end.

What is a featured snippet?

Learn what a featured snippet is and its different types in SERPs, the search intent by behind them, and how to gain a featured snippet of your own.

What is latent semantic indexing (LSI)?

LSI is a complex system used by search engines to analyze the relationships between terms and concepts on a page in an effort to provide the most accurate and relevant search results.

What is information architecture?

Information architecture is the organization of information into a hierarchy to make it easier for users and crawlers to retrieve and understand.

What is internal linking?

We review some of the best practices around internal linking, and explain how this SEO strategy can ensure your site is always at the top of the results.

Product
by Melissa Garner

Connecting Raven Tools and CallRail

With the Raven Tools-CallRail integration, you can use call tracking data to supercharge your SEO marketing. Here's how to get the most from both platforms.