Why you need to re-think your SEO approach
If you want to deliver SEO value, you’ll have to move beyond keyword research and focus on behavioral analytics instead. That’s because Google is increasingly promoting websites that help searchers achieve their specific goals, meaning you’ll have to develop content based on user search intent to win with SEO.
So, where do you start in preparing and addressing these new changes? How do you better develop SEO strategies that will help your clients stand out? Get a copy of our guide today to find out.