Resource guide book for HIPAA and HITECH compliance
Like most businesses, many medical practitioners market themselves to potential new customers and patients. Call tracking provides key insights into which of these marketing channels and online ads are providing the highest-quality leads. However, maintaining the privacy and security of protected health information introduces significant challenges to out-of-the-box call tracking solutions.
From appointment scheduling to patient education, billing, referrals, and prescription refills, tons of doctor-to-patient communication happens over the phone. These phone calls are protected under the Health Insurance Portability and Accountability Act (HIPAA) and if you’re a healthcare provider or an agency that services one, you need to ensure you’re keeping this data secure.
CallRail's healthcare plans help covered entities and the marketing agencies serving them to maintain compliance with the regulations set forth by HIPAA and HITECH.