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Call Tracking

Know what makes your phone ring and smartly route inbound calls.

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Form Tracking

Learn which ads, campaigns, or keywords inspire form submissions.

Conversation Intelligence

Automatically transcribe and analyze calls using the power of AI.

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Call, text, chat, and manage your conversations from one unified inbox.

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Know which tactics deliver your clients' best calls and form submissions.

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Close more qualified buyers and renters with better marketing and communications.

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Gain the insights you need to maintain the health of your marketing campaigns.

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Stay competitive by making the most of your marketing dollars.

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Tighten up response times — and never miss another opportunity.

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Accelerate the ads, keywords, and campaigns that drive buyers to your showroom.

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Know what inspired your best customers to act then attract more like them.

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Reporting

Get to Know CallRail’s SMS Analytics

Mobile search is rising and more are open to SMS advertising. Learn how SMS analytics help sales and marketing professionals qualify leads.

Industry
by Jason Tatum
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Power Up Your Call Transcriptions with Automation Rules

Gain insight into customer search. Have keywords automatically pulled from the call transcriptions of any campaign with Automation Rules.

Product
by Madelyn Wing, Head of Partnerships, CallRail
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How Real-Time Analytics are Reshaping Marketing

For data-driven marketers, real-time analytics are increasingly critical to creating value for businesses and clients. Those who stay ahead will benefit.

Industry
by Michael Saba
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What is Call Analytics?

Have an enormous edge over your competition by gaining an in-depth insight into caller demographics and behavior with call tracking from CallRail.

Definition
by Erica Hawkins
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CallRail’s Updated Navigation

You may have noticed some changes from your last login, but it's all with you in mind: same great CallRail features, easier to navigate application.

Product
by Madelyn Wing, Head of Partnerships, CallRail
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New Updates to Company Summary Emails

Reporting can be a time suck. CallRail's latest update to Company Summary Email notifications is here to help you save time and free up resources.

Product
by Madelyn Wing, Head of Partnerships, CallRail
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Introducing CallRail’s new Direct to Google Ads Integration

It's easier than ever to discover which PPC search keywords and campaigns are driving inbound calls with our new Google AdWords call tracking integration.

Product
by Madelyn Wing, Head of Partnerships, CallRail
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How to measure ROI with call tracking

Are you missing out on the data that you need to measure your ROI? Without call tracking, you may not see the full your marketing efforts and results.

Guide
by Janaye McGrew
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How to Integrate Inbound Call Tracking and Online Analytics

Start bridging the gap between online and offline conversions, and consolidate your marketing, by integrating inbound call tracking and online analytics.

Guide
by Madelyn Wing, Head of Partnerships, CallRail
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Introducing CallRail Transcriptions, Powered by Conversation Intelligence

Ready to start gleaning meaningful call insights and increasing your leads from speaker-organized call transcriptions? Contact our sales team to learn more.

Product
by Madelyn Wing, Head of Partnerships, CallRail
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Create Custom Call Reports with Filters

The same filter features you love just got better. Start taking advantage of the insights hiding inside your phone call data today!

Tips
by Madelyn Wing, Head of Partnerships, CallRail
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Call Tracking Metrics: The Most Important Metrics to Measure

Focus on high converting inbound calls and optimize your inbound strategy by focusing on these call tracking metrics

Guide
by Erica Hawkins
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How to Analyze Call Recordings

It’s time to take advantage of the insights your call recordings may be hiding from you. Here are just a few ways you can start analyzing your phone calls for improved customer experiences.

Guide
by Madelyn Wing, Head of Partnerships, CallRail
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Importance of ROI: Why it matters for all businesses

ROI calculation is a KPI that should be used in every department of your business. Learn more about why it’s so important and how to calculate here.

Tips
by Erica Hawkins
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CallRail’s Mini Makeover

Your favorite company in call analytics just got a bit of a facelift. Let's take a quick look at the changes that benefit you.

Product
by Katherine Hosmer
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Track Calls and Texts as Conversions in Unbounce

Track offline conversions with CallRail's Unbounce integration and never miss another call or text message from an Unbounce landing page again!

Product
by Mark Sullivan
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[Infographic] Why Call Analytics?

In our 'Why Call Analytics' infographic we give you data backed reasons you should be marketing to your customers where they already are: on the phone.

Infographic
by Erica Hawkins
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CustomerBloom Proves ROI with Customized Dashboards & CallRail

"CallRail enables us to track and measure that and thanks to their API, we can put those metrics in the pockets of our clients." Learn how we can help you.

Case Study
by Erica Hawkins
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New Research Shows Calls Are Up 19% for Businesses

Even in our digitally focused mobile world, conversions are often occurring offline. Why? Because customers still value voice.

Research
by Erica Hawkins
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CallRail Tackles Latest Wave of Traffic Pumping

We know "spam" calls from traffic pumping are frustrating. That's why CallRail has made combating call spam our top priority.

Product
by Andy Powell
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CallRail’s Updated Interface and Reporting Tools

You may have noticed a few changes within CallRail since you've last logged in. We're here to walk you through all our recent changes and features.

Product
by Katherine Hosmer
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The Blind Spot in Your Analytics: The Phone Call

With a 24% increase in inbound calls in 2014, your business telephone is no longer the wallflower that it used to be. Are you tracking your calls?

Guide
by Mark Sullivan
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As SMB investment in digital increases, so does the need for better performance metrics

The average small-to-medium-sized business is contacted three-to-five times per week by a salesperson pitching some sort of marketing product or service. But as this investment increases, so does the need for more thorough performance metrics.

Product
by Erica Hawkins
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CallRail is Rolling Out A New Look & Feel

In the next few weeks you might notice that things look different around here-- that's because we're rolling out an updated user interface.

Product
by Erica Hawkins
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Why Call Tracking Metrics Matter to Your Marketing Efforts

The data and metrics you can collect through call tracking will help measure performance and drive the focus of your marketing strategies.

Guide
by Erica Hawkins
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Why You’ll Love Our New Call Details Page

Our updated Call Details page gives you deeper insight into client behavior and a better understanding of what drives call conversions.

Product
by Erica Hawkins
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U.S. Companies Report 24% Spike in Inbound Call Volume

More than 100 small and mid-size companies showed a 24% rise in the number of inbound calls YoY, supporting the role that phone tracking plays in marketing.

Industry
by Erica Hawkins
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