Reporting

How to make your agency indispensable with data-driven marketing

Data-driven marketing helps your agency show value to clients and prove yourself as a trusted, long-term partner. Here's how analytics can prove your value.

How to help your clients focus on the marketing metrics that really matter

With our crash-course on agency reporting, you can help your agency's clients focus on the marketing metrics that matter most to their bottom line.

Client reporting 101

Watch On-Demand: Join Zack Bedingfield & Jason Tatum, to review reporting tools and tactics to prove the value of marketing efforts with quantified data.

CallRail’s multi-touch CPL report now includes multiple channels, interaction types

With these exciting upgrades to our popular CPL reporting tool, your business can figure out which parts of your marketing are working, and which aren't.

How advanced features like call recording prove agency ROI

With advaned call tracking features like call recording, your agency has everything it needs to show clients just how much ROI you're delivering.

Earn better marketing insights & ROI with the new full-width waveform

With the latest CallRail update, we make it easier than ever to view all of your relevant call data at a glance: Check out our new full-width waveform.

Zapier Integrations: Google Sheets and CallRail

With the CallRail Zapier integration, you can automatically sync your call data into a Google Sheets document. Here's how it can benefit your business.

No more CPL headaches: Seamlessly calculate cost per lead with our new tool

CallRail's new CPL report handles all the attribution math so you can focus on the important stuff: Making the most of your valuable marketing dollars.

10 data presentation tips to prove value to your clients

Data presentation is how you prove your hard work and show value to clients. Let's review some best practices for crafting a killer data presentation.

How to turn vanity metrics into actionable metrics

For agency marketers, it's tempting to place emphasis on vanity metrics that seem impressive, but actually reveal little. Here's how to escape that trap.

Are phone calls really vanishing? Not for businesses

Phone calls are important, but businesses often take them for granted. That's a mistake, because calls are one of the best sources of high-quality leads.

5 CallRail integrations that marketing agencies are using to prove ROI, retain clients, and hone marketing

CallRail integrates with a huge variety of tools and platforms that marketing agencies use every day, bringing call data into the picture in a native way.

Improve bidding strategy with new Call Highlights report

Pull Call Highlights reports out of CallRail to help you target better and market smarter and get a leg up on your competition.

What is a first time caller?

A first time caller is someone who has never called your business before. Tailoring these conversations is vital for caller experience and repeat customers.

Hands-on with CallRail’s new Bulk Edit tool

The long-awaited bulk edit tool has finally arrived here, and we’ve never been more excited to help you go under the hood with your tracking numbers.

Product update: Make edits to your call tracking more efficiently with Bulk Edit

CallRail has simplified the process of making edits to your call tracking settings with our new "Bulk Edit" update. Easily change tracking numbers, whisper messages, routing, and more in a more efficient way.

What is call metadata?

Call metadata is a general term for different types of data collected about phone calls, including time, duration, caller's phone number, and call recipient's phone number. Call metadata gives marketers helpful information about leads.

Why call data looks different in CallRail, Google Analytics, and Google Ads

Call tracking reports are critical for marketers to prove ROI, but why does the data look different between CallRail, Google Analytics, and Ads?

Meet the Newest Addition to Conversation Intelligence: Introducing Call Highlights

Newest addition to CallRail's Conversation Intelligence suite: Call Highlights. Simplify call analysis and maximize ad spend.

What marketing KPIs should I be tracking?

The best marketing KPIs depend on your business, but some of the best potential KPIs to track include sales revenue and growth & customer acquisition cost.

How to Optimize Your Content With Automation Rules Insights

Automation Rules can help your business determine what content is best at maximizing engagement and bringing in new leads -- here's how.

How to Create a Phone Call Dashboard in Google Analytics or Google Data Studio

Phone call dashboards for Google Analytics and Google Data Studio help you see the call data associated with your marketing campaigns in real-time.

New data: Mobile shopping will dominate Black Friday 2017; CallRail data: Phone calls will dominate as well

New industry data points to increasing power of mobile when it comes to driving holiday sales for Black Friday, Cyber Monday, and beyond.

Meet the New Key Terms Spotted Report

With CallRail's new Key Terms Spotted Report you can identify conversation trends across all of your phone calls and in turn increase ROI.

How CallRail is Simplifying the Call Log Experience

We're always looking for new ways to improve our customer's user experience. CallRail is excited to announce a new, easier interface to our software!

Google Data Studio + CallRail | AMA on Our Beta Integration

CallRail shares why we built it, the timeline for the rollout, and how our Google Data Studio Community Connector integration helps you visualize data.

Top 4 reasons digital marketing agencies love CallRail

Wondering why digital marketing agencies are flocking to CallRail? It's not just the analytics. Take a closer look in the blog.