Reporting

How to analyze your data to improve engagement on your website

Improving web engagement takes a lot of work, but with the right mindset and a data-driven approach, it's easier than you think. Here's how to get started.

We built a brand new product: CallRail Form Tracking is here

We're excited to announce CallRail Form Tracking: A new way to put your marketing data to better use, and deliver serious results for your business.

Enjoy seamless access to your call tracking data with our updated mobile app

With our latest update to the CallRail mobile app, it's never been easier or more convenient to access your call tracking data whil you're on the go.

Sagora Senior Living enjoys ‘eye-opening value’ from CallRail CPL reporting

We spoke with the marketing team at Segora Senior Living to learn about how they're making expert use of CallRail's new multi-touch CPL reporting features.

Add clarity to your call tracking with voicemail reporting

We're excited to announce our new voicemail reporting features in CallRail, which will help marketers improve the accuracy of their call tracking data.

How to calculate ROI for campaigns, agency work, and everything in between

We review the top methods for caculating campaign ROI, so you can prove the value of your marketing and the effectiveness of your work.

How to make your agency indispensable with data-driven marketing

Data-driven marketing helps your agency show value to clients and prove yourself as a trusted, long-term partner. Here's how analytics can prove your value.

How to help your clients focus on the marketing metrics that really matter

With our crash-course on agency reporting, you can help your agency's clients focus on the marketing metrics that matter most to their bottom line.

Client reporting 101

Watch On-Demand: Join Zack Bedingfield & Jason Tatum, to review reporting tools and tactics to prove the value of marketing efforts with quantified data.

CallRail’s multi-touch CPL report now includes multiple channels, interaction types

With these exciting upgrades to our popular CPL reporting tool, your business can figure out which parts of your marketing are working, and which aren't.

How advanced features like call recording prove agency ROI

With advaned call tracking features like call recording, your agency has everything it needs to show clients just how much ROI you're delivering.

Earn better marketing insights & ROI with the new full-width waveform

With the latest CallRail update, we make it easier than ever to view all of your relevant call data at a glance: Check out our new full-width waveform.

Zapier Integrations: Google Sheets and CallRail

With the CallRail Zapier integration, you can automatically sync your call data into a Google Sheets document. Here's how it can benefit your business.

No more CPL headaches: Seamlessly calculate cost per lead with our new tool

CallRail's new CPL report handles all the attribution math so you can focus on the important stuff: Making the most of your valuable marketing dollars.

10 data presentation tips to prove value to your clients

Data presentation is how you prove your hard work and show value to clients. Let's review some best practices for crafting a killer data presentation.

How to turn vanity metrics into actionable metrics

For agency marketers, it's tempting to place emphasis on vanity metrics that seem impressive, but actually reveal little. Here's how to escape that trap.

Are phone calls really vanishing? Not for businesses

Phone calls are important, but businesses often take them for granted. That's a mistake, because calls are one of the best sources of high-quality leads.

5 CallRail integrations that marketing agencies are using to prove ROI, retain clients, and hone marketing

CallRail integrates with a huge variety of tools and platforms that marketing agencies use every day, bringing call data into the picture in a native way.

Improve bidding strategy with new Call Highlights report

Pull Call Highlights reports out of CallRail to help you target better and market smarter and get a leg up on your competition.

What is a first time caller?

A first time caller is someone who has never called your business before. Tailoring these conversations is vital for caller experience and repeat customers.

Hands-on with CallRail’s new Bulk Edit tool

The long-awaited bulk edit tool has finally arrived here, and we’ve never been more excited to help you go under the hood with your tracking numbers.

Product update: Make edits to your call tracking more efficiently with Bulk Edit

CallRail has simplified the process of making edits to your call tracking settings with our new "Bulk Edit" update. Easily change tracking numbers, whisper messages, routing, and more in a more efficient way.

What is call metadata?

Call metadata is a general term for different types of data collected about phone calls, including time, duration, caller's phone number, and call recipient's phone number. Call metadata gives marketers helpful information about leads.

Why call data looks different in CallRail, Google Analytics, and Google Ads

Call tracking reports are critical for marketers to prove ROI, but why does the data look different between CallRail, Google Analytics, and Ads?

Meet the Newest Addition to Conversation Intelligence: Introducing Call Highlights

Newest addition to CallRail's Conversation Intelligence suite: Call Highlights. Simplify call analysis and maximize ad spend.

What marketing KPIs should I be tracking?

The best marketing KPIs depend on your business, but some of the best potential KPIs to track include sales revenue and growth & customer acquisition cost.

How to Optimize Your Content With Automation Rules Insights

Automation Rules can help your business determine what content is best at maximizing engagement and bringing in new leads -- here's how.