Reporting

Infographic: How do law firm marketers feel about their ROI?

Discover the tools and tactics law firm marketers use to understand their marketing ROI.

Infographic

The 7 marketing metrics every small business should be tracking

These seven metrics for small businesses will help you measure the success of your marketing campaigns and refine them over time. Learn more.

Tips
by Marisa Timko

7 real estate marketing metrics to determine success through quality leads and listings

Here are seven real estate marketing metrics to determine if your marketing is bringing in quality leads for the homes you’re showing. Read now.

Tips
by Marisa Timko

Tips
by Whitney Rudeseal Peet

3 reasons your clients struggle with marketing reporting (and how to find what works)

Walk through the top pain points small business owners experience and how you can provide the right reporting to enhance trust and retain more clients.

Know what works: Measuring marketing ROI in a digital world

Join our experts as they deep dive into the power and impact of marketing ROI and how to make data-driven decisions.

How to tell a story with data and elevate your client reporting

Stories sell — whether it’s a product or a data set. Learning how to tell a story with data is an important skill for proving your agency's value to your clients.

Tips
by Caitlin Brett

Form Tracking & Conversation Intelligence 101

Learn how CallRail powers up Call Tracking with Form Tracking and Conversation Intelligence, to give you an end-to-end marketing analytics suite.

Product updates and features roundup — December 2021 edition

Welcome to the final round-up of the year. We have some reporting updates just in time for year-end reporting, an exciting opportunity to test out new Lead Center features, plus our feature of the month!

Product
by Pia Adolphsen

5 Ways To Get More Out Of Call Tracking

Here are 5 of the most impactful reports and features of Call Tracking that go beyond the Call Log to help you measure and analyze your phone calls.

Tips
by Ryann Hogan, Demand Generation Marketing Manager, CallRail

Prove your value to your clients with better reporting (How to tell a story with data)

Your clients expect you to be their subject matter expert. Explain to them what's working, what isn’t, and why by telling their entire data story with CalRail to prove ROI.

The marketer's guide to proving ROI

Clients want to know which marketing efforts impact their bottom line. Here's how agencies can easily prove the ROI of their work to clients with CallRail.

Tip Sheet: 7 ways to build a lead management strategy

Make sure potential customers aren't slipping through the cracks. Enter your lead management strategy — the system to attract, monitor, and engage leads.

Tips

Guide: Is my law firm's marketing working?

Do you know which campaigns are helping your law firm grow, and which are falling flat? Read this guide to help you become a more effective marketer.

Guide: Is my marketing working?

Do you know which activities are driving leads & phone calls, and which are falling flat? Use this guide to help you become a more effective marketer.

Get better call insights and boost your marketing with automation

Learn how Conversation Intelligence AI can transform call data into unparalleled insights about your target audience and the buying journey.

Call Tracking 101

Join CallRail's product team as we discuss how call tracking brings complete visibility to the marketing strategies that make your phones ring.

The hidden costs of cheap call tracking tools

Is a cheap call tracking solution really going to help your business? Find out the hidden costs of cheap call tracking tools.

Guide
by Rob Wade

2 steps to boost service quality with field service management

Improving the efficiency of your company's field operation can help you deliver better customer experiences. In this blog, we show you two steps to get your field service in order.

Guide
by Ozi Opurum

Guide
by Ryann Hogan, Demand Generation Marketing Manager, CallRail

How to supercharge the return on investment of your senior living marketing

Understanding your cost per lead and your ROI can come in handy when fine-tuning your marketing performance. We cover that and more in the blog.

Guide
by Ryann Hogan, Demand Generation Marketing Manager, CallRail

4 reports clients want to see from agencies

Clients want to see ROI when they work with an agency. Here are some key reports agencies can show to their clients.

How this marketing agency uses Call Tracking to drive better leads for its clients

Call Tracking helped this agency boost lead quality, marketing performance, and client retention. Download this case study to learn more.

Case Study

New feature roundup - July 2021 edition

We want to make our customer's experience with CallRail the best it can be. Here's a look at our latest improvements.

Product
by Rachel Ward

How America’s largest homebuilder saved thousands in lost leads with Lead Center

What was D.R. Horton's secret to saving thousands of dollars on missed opportunities? Lead Center. Read their story to find out how.

Case Study

Top 3 ways to effectively analyze your creative campaign

You’ll walk away from this webinar with impactful tips and ideas that can strengthen your entire agency’s reporting acumen.

Why one agency adds Form Tracking to all their client’s accounts

Form Tracking helped Street Digital Media "bridge the gap" between its paid advertising campaigns and revenue generated. Read their story to learn how.

Case Study

Case Study
by Rachel Ward

D.R. Horton saves thousands in lost leads with Lead Center

Find out how America's largest homebuilder went from lost leads and little to no visibility to revenue growth, cost savings, and a 50% reduction in response time — all with Lead Center.