Reporting

Customer Spotlight: How one home services customer lowered their cost-per-lead with Form Tracking

Learn how one CallRail customer used Form Tracking to implement her new idea and prove its success to her company leadership team.

Integration Spotlight: CallRail + Supermetrics

Our Supermetrics integration makes it easy for you to move your CallRail data wherever you need it. Take a closer look at this new dynamic duo in the blog.

Why reporting in Google Analytics alone is dangerous

Sure, Google Analytics is great for getting a pulse on your marketing performance. But it shouldn't be your main source of truth. Learn why in the blog.

Call Tracking update: Efficiently review calls in one sitting with One at a Time View

Interested in learning how to work smarter, not harder? Then you'll our latest update to Call Tracking: One at Time View and Annotations. Take a look.

What you can learn from attribution reporting

Learn how to create useful attribution reports and determine how to use these reports to generate more conversions.

Automation Rules: Lead classification, simplified

New out-of-the-box templates make lead classification a breeze. Learn more about this powerful, new Conversation Intelligence addition here.

Why it's important to set marketing investment benchmarks

Setting benchmarks for your marketing investments is crucial for understanding ROI, and evaluating your marketing strategy as a whole.

What's new at CallRail: Features, reports & more

We’ve been hard at work here at CallRail making big improvements to some of our most popular features. See what's improved, what's new, and more.

Customize Call Data with Integration Triggers

With CallRail's custom Integration Triggers, you’ll get a better handle on your data in a way that matters for your business.

Understanding Marketing Performance with Comprehensive Reporting

Fannit's Tony Lael shares the 5 most important metrics to understand and track for business growth.

Foundations of Data Analytics

Watch on-demand: CEO of Anvil Insights, Jenny Bristow, shares the six key steps for tracking marketing campaign success.

Gain insights from customer interactions with Conversation Intelligence & Form Tracking

Save time identifying business trends and opportunities with CallRail’s Form Tracking and Conversation Intelligence tools to strengthen your marketing strategies.

Facebook and CallRail are an even better team with new reporting

With our Facebook integration, offline events will now be counted as leads, letting you take full advantage of Facebook’s campaign management capabilities.

Import CallRail Data to Google Sheets

Get the most out CallRail and automate your reports with our step-by-step guide to getting recent calls from your CallRail account into Google Sheets.

CallRail’s Mobile App for Data-Driven Marketers On-The-Go

With our app, you can quickly follow up with a lead, listen to a call recording, or view the effectiveness of your marketing campaign while on-the-go.

How to talk to your clients about lead attribution reporting

Learn how to talk lead attribution reporting, a tool that makes clients smarter about the strategies that drive marketing success.

Better attribution reporting with Google Analytics and CallRail

Maximize campaigns and cast the widest marketing net without adding more time, expenses, or resources to your operation.

CallRail 2020: New Year, New Global Navigation

New year, new nav! As part of our growing product roadmap, we recently added a brand new navigation bar to your account. See the changes we've made, here.

How platform bias and faulty integrations undermine your marketing tech stack

From social media to paid search, there’s no shortage of marketing technology on the market today. But do more platforms mean better measurement?

Better attribution reporting with Marketo and CallRail integration

Here’s how CallRail can augment your instance of Marketo

8 call tracking metrics your agency should be monitoring for clients

Ensure you are tracking these metrics when setting up your call tracking and reporting strategy.

Lars Marketing streamlines client reporting with CallRail call tracking and form tracking

Seattle-based search agency Lars Marketing has leveraged through CallRail call tracking and form tracking to make client reporting more efficient.

How to create a marketing dashboard for executives

Simplify the abundance of data you have from numerous sources through a marketing dashboard. Learn where to start and how, here.

How agencies can prove positive marketing ROI to clients

How do you prove ROI and show clients are getting their money’s worth from their online marketing efforts? Logical Position’s Ryan Garrow explains.

What is customer lifetime value?

Customer Lifetime Value is one of the most important metrics to track for overall business performance. Learn what it is and how to measure it, here.

How to guarantee shareholders understand your ROI

In this guest post from our friends at Edison21, we'll tell you everything you need to know about ROI analysis, and how to prove your worth to shareholders.

An in-depth look at CallRail’s reporting features

CallRail's advanced reporting features make it easier than ever to make sense of your call analytics -- here's how to get started.