PPC

3 Things 100K Per Month PPC Marketers Do Differently

Call tracking is a necessary tool for PPC marketers with a significant PPC budget, enabling them to adjust their ad spend based on real data and cuts costs.

75% of Businesses Spending $50K+ On Search Advertising Reduce Cost Per Lead With Call Tracking

Marketers say insights derived from call tracking lead to smarter advertising investments according to new CallRail Study.

How to Get Search Term Data for Your Google Ads Call Conversions

Shaken by Google's latest announcement for search terms? Here's everything you need to know about the change and how to find your search terms still.

How to Keep Google Ads Keyword Data for Call Conversions

Nervous over Google Ads' latest announcement about keyword data? Don't worry. Here's everything you need to know for keeping your data for call conversions.

New Feature: Google Ads Manual Conversion Import

You've always been able to use our automatic integration via Google Analytics, now you have the option to import calls as conversions into Google Ads.

Campaign architecture: The art of organizing advertising data

Learn why Campaign Architecture is critical for growth-oriented teams that strive to take an intelligent and outcomes-based approach to digital advertising.

Get started with PPC right away with our quick-hit checklist

We give you the basics in this list to help you go fast after your PPC goals.