PPC

Click-to-Call in the Age of Mobile Search Marketing

Click-to-call can be key in optimizing your mobile marketing strategy to increase conversions.

Agency Increases Leads by 21% and Reduces CPL by 21%

No matter how good you are with paid search, if you don’t have enough data to analyze and make decisions, your efforts are suppressed. CallRail can help.

PPC ROI: Is Your PPC Campaign Making Money or Wasting it?

Learn how to measure the ROI of your PPC campaigns, and which metrics are best to look at to help determine PPC campaign success.

Need a New PPC Strategy? HeroConf to The Rescue!

CallRail will be in Philadelphia for HeroConf, the world’s largest pay-per-click (PPC) conference. We're pretty excited, and here's why you should be too.

PPC Best Practices: Optimizing Your Google PPC Ads

CallRail’s Google Ads integration makes it easy to see calls as conversions and accurately measure your PPC success as a whole.

G2 Crowd Names CallRail #1 In Call Tracking Satisfaction

Based on reviews from more than a thousand product users we're thrilled to say that CallRail was ranked #1 in user satisfaction and #1 in overall G2 score.

Call Tracking Improves A/B Testing for PPC Landing Pages

Find out which PPC ads are driving your phone calls for the most effective campaign yet through CallRail's call tracking.

CallRail’s Integration with Bid Management Platform Acquisio

We're about to make your life a whole lot easier. CallRail is proud to announce our new Acquiso integration for all your bidding needs.

Get the Most out of Call Tracking with your Google Ads Final URLs

To help you prepare for the new Google Ads change, we've come up with the perfect call tracking URL formula for importing your call data into CallRail.

Google Ads Phone Number Verification: Good for all, including Call Tracking

Google Ads Phone Number Verification is good for all, including Call Tracking companies.

Google Ads? Organic Search? Our New Data Shows Where Inbound Calls Originate

According to data drawn from more than 10,000 businesses in the last 12 months, organic search, web sites, and search advertising top sources of inbound customer calls to businesses

Why You Should Put Focus on the Yahoo Microsoft Network

The Yahoo! Microsoft Network is very relevant when it comes to online marketing strategies. Yahoo Microsoft accounts for 30% of the searches made online.

The beginner’s guide to PPC

Use this beginner’s guide to pay-per-click advertising to better understand all of the elements and strategies that go into creating a successful PPC campaign.

CallRail helps New York Search Marketing Firm Showcase Serious ROI

Service and eCommerce clients finally track telephone calls as easily as web inquiries

3 Things 100K Per Month PPC Marketers Do Differently

Call tracking is a necessary tool for PPC marketers with a significant PPC budget, enabling them to adjust their ad spend based on real data and cuts costs.

75% of Businesses Spending $50K+ On Search Advertising Reduce Cost Per Lead With Call Tracking

Marketers say insights derived from call tracking lead to smarter advertising investments according to new CallRail Study.

How to Get Search Term Data for Your Google Ads Call Conversions

Shaken by Google's latest announcement for search terms? Here's everything you need to know about the change and how to find your search terms still.

How to Keep Google Ads Keyword Data for Call Conversions

Nervous over Google Ads' latest announcement about keyword data? Don't worry. Here's everything you need to know for keeping your data for call conversions.

New Feature: Google Ads Manual Conversion Import

You've always been able to use our automatic integration via Google Analytics, now you have the option to import calls as conversions into Google Ads.

Campaign architecture: The art of organizing advertising data

Learn why Campaign Architecture is critical for growth-oriented teams that strive to take an intelligent and outcomes-based approach to digital advertising.

Get started with PPC right away with our quick-hit checklist

We give you the basics in this list to help you go fast after your PPC goals.