PPC

Atlas Van Lines Household Movers Grows Leads and Increases Search Engine Marketing Insights with CallRail

Atlas Van Lines moving company increases search engine marketing insights 50% and grows leads with call tracking and analytics.

Top 4 reasons digital marketing agencies love CallRail

Wondering why digital marketing agencies are flocking to CallRail? It's not just the analytics. Take a closer look in the blog.

15 Minutes to Improved Google Ads Call Lead Engagement

Director of Digital at EmberTribe, a growth marketing agency focused on measurable results through paid acquisition and CRO, shares his best tactics to quickly improve your Ads lead engagement.

Using SEM and Social Media Marketing for Data-Driven Campaigns

Building audience personas provides a framework to create your research-backed marketing strategy. Are you taking advantage of social channels?

Google Ads Now Lets You Bid for More Calls

Google's new 'bid adjustments' for Ads now let you pay to encourage more calls, making call tracking and analytics more important than ever.

Veterinary Practice Partners Decreases Directory Ad Spend with CallRail

With call tracking and analytics, marketers can fully understand and invest in the channels are funneling in the most leads.

How Imprecise Targeting in Google Ads can Lead to Bad Phone Calls

Have you been receiving bad phone calls? Here's three possible issues causing these calls and how to narrow down your ad to the right customer.

How Going Digital Gives Firms the Edge in Legal Advertising

Mastering the ins-and-outs of digital marketing is a clear-cut way for your firm to increase its visibility and stand out from the crowd.

Keep Your Call Data Secure with Two-Factor Authentication

We take your call data security seriously. With 2-step authentication, we added an extra layer of security to all CallRail accounts to keep you protected.

Google Changes Enhanced CPC 30% Threshold: What Advertisers Need to Know

Google announces that starting in June they'll be removing the 30% threshold on bid changes that can be done through Enhanced CPC bidding.

OEO Saves More Than $100,000 on Ad Spend by Switching to CallRail

With CallRail, OEO was able to view which sources were not only producing leads, but quality leads, enabling them to invest in the most effective channels.

What is Click-to-Call?

Click-to-call refers to an Google Ads' ad type that when clicked, calls the business as opposed to linking to their website. These ads can only show on mobile.

What are Google Ads Call-Only Ads?

Google Ads call-only ads are ads that can only appear on mobile and when clicked, call the number specified.

What is Native Advertising?

Native advertising is sponsored content that appears to be part of a publication’s regular, unsponsored content such as articles, blogs, reviews, and news.

Google to Change Exact Match Keywords Once Again

Google has announce a change to exact match and close variant keywords. Here's what you need to know and how you should prepare.

Conversion Tracking for Click-to-Text Ads

With CallRail’s new Text Conversations, see which marketing campaigns are driving SMS conversations, view full caller ID data, and gain valuable insights.

Can Click-to-Text Increase Your Conversions?

According to Pew Research, more than 80% of American adults text. it's time to take advantage of SMS texting for increased client sales.

Optimize Ad Spend with Integrated Call Data and Marin Software

With CallRail's Marin integration, you can now enhance the effectiveness of Marin’s intelligence bidding with call data and optimize your ad spend.

Google Ads Announces Automatic Call Extensions for Mobile Search

Yet another update to Google Ads. Google has made announcement about call extensions this week and here's what you need to know for your business.

Google Ads update to phone numbers in ads that show a business location

Here's everything you need to know about Google Ads latest update. Find out who it affects, what it does, and why Google made the change.

How To Score More Phone Leads With A PPC Call Tracking Plan

We know how crucial it is to increase call volume and phone leads. Here are some useful PPC call tracking ideas to help you find more qualified leads.

How to get the most out of automotive PPC

Automotive PPC can be tough, but with proper call and keyword-level tracking, great ads, and the right focus, it gets easier.

View Which Keywords Drive Calls from Mobile Search

By 2018, mobile search is projected to generate 73 billion calls to businesses. Which keywords will be driving your calls?

Drive More Calls with Google Ads Call Extensions

65% of search is done from mobile. It's time to take advantage of call extensions in Google Ads and call reporting.

Integrating CallRail with HubSpot for Focused Ad Spend

Ready to start focusing your ad spend on what's actually converting and proving and improving your marketing ROI? Learn more about our HubSpot integration.

How to Track Calls from Ads

Are you capturing all the data necessary? Call tracking fills that blindspot and provides the insights that you need to increase your bottom line.

How search marketers reduce Cost Per Lead with call analytics

Implementing call tracking and analytics into your marketing programs can lower your customer acquisition cost and cost per lead.