Call Tracking

Know what makes your phone ring and smartly route inbound calls.

Analytics Add-Ons

Form Tracking

Learn which ads, campaigns, or keywords inspire form submissions.

Conversation Intelligence

Automatically transcribe and analyze calls using the power of AI.

Communications Add-On

Lead Center

Call, text, chat, and manage your conversations from one unified inbox.

Pricing
Industries
Agencies

Know which tactics deliver your clients' best calls and form submissions.

Real Estate

Close more qualified buyers and renters with better marketing and communications.

Healthcare

Gain the insights you need to maintain the health of your marketing campaigns.

Legal Services

Stay competitive by making the most of your marketing dollars.

Home Services

Tighten up response times — and never miss another opportunity.

Automotive

Accelerate the ads, keywords, and campaigns that drive buyers to your showroom.

Financial Services

Know what inspired your best customers to act then attract more like them.

Resources
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Content Hub

Market smarter by keeping up with emerging trends, tips, and tools.

Integrations

Deliver automated insights by connecting CallRail to platforms you already use.

Partnerships

Learn about our affiliate, marketing agency, and technology partnerships.

(888) 907-4718 Support
(888) 907-4718

PPC

Improve your paid ads and score more leads with CallRail

PPC call tracking is a powerful tool marketers can use to get an edge on the competition. Here's how you can put call tracking to work for your paid SEM.

Guide
by Dedra Mitchell
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From Ad to Landing Page: How to create a PPC campaign

The experts at CallRail walk you through every step required to get a PPC campaign off the ground, from posting your first ad to launching a landing page.

Guide
by Karissa Austin
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Improve local targeting efforts and drive more revenue

Watch On-Demand: Join SEM Manager, Zack Bedingfield, to learn how to localize your campaigns to target specific audiences.

Events
by Melissa Garner
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These two CallRail features help PPC pros to eliminate guesswork

Your PPC tool provides a ton of data to help you hone in your campaigns. But what about adding the data you're receiving from inbound phone calls?

Tips
by Anna Charity
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What is a call extension?

A call extension is an ad extension in Google Ads that will show your phone number alongside your ad. Are you taking advantage of click-to-call?

Definition
by Zack Bedingfield
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Measure PPC performance better with CallRail’s Kenshoo integration

Marketers rely heavily on accurate conversion data to optimize their campaigns but can miss out on one crucial PPC conversion method: phone calls. With our Kenshoo integration, CallRail users can efficiently manage campaign data all in one place and see a more complete view of the customer journey.

Product
by Melissa Garner
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How CallRail can improve your Google Ads lead tracking

How do you track call-based leads from Ads? Here's how our Google Ads integration can help you better understand the performance and value of your ad.

Guide
by Brittney Sovik
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CallRail and Facebook, plus Facebook click-to-call (update)

Mobile click-to-call volume has continued to skyrocket year over year, with no signs of slowing down. Is your business optimizing for it?

Guide
by Anna Charity
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Thinking outside the platform box: How PPC agencies can optimize businesses, not just campaigns

Many PPC agencies have proven excellence in Google Ads and Bing Ads, but those platforms can be limiting. Here are the key reasons you should be working with an agency that thinks outside the proverbial platform box.

Tips
by Ryan Garrow
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Feature Update: Send a call’s value to Google Ads

Google Ads (previously AdWords) is one of our most popular integrations. This integration pushes the value of a sales opportunity directly into Ads.

Product
by Madelyn Wing, Head of Partnerships, CallRail
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The 8 best Google Ads ads we’ve ever seen

Creating a good Google Ads ad is equal parts art and science. Here are the 8 best Google Ads ads we've seen.

Tips
by Michael Saba
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Conversion tracking differences between Microsoft Ads and Google Ads

In paid search, conversion tracking is the most important metric you'll measure. Learn the key differences between Microsoft Ads & Google Ads to improve your ROI.

Comparison
by Michael Saba
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How to Optimize Campaigns with CallRail’s Google Ads Integration

Ads is the advertising platform for running ads on the Google search results page. Learn how CallRail's Google Ads integration can optimize your campaign.

Guide
by Zack Bedingfield
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Source Tracking vs. Visitor Tracking: What’s the Difference?

Source tracking and visitor tracking help you attribute inbound leads in CallRail. Here are the key differences between the two, and some optimization tips.

Comparison
by Brittney Sovik
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What is ROAS?

“ROAS” is an acronym that stands for “return on ad spend.” You can calculate ROAS by dividing the revenue generated from ads by the cost of those ads.

Definition
by Ryann Hogan, Demand Generation Marketing Manager, CallRail
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What is Parallel Tracking in Google Ads?

Parallel tracking is a method of loading an ad URL separately from a tracking URL, which loads in the background, in order to decrease page load time.

Definition
by Carolyn Lyden
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Atlas Van Lines Household Movers Grows Leads and Increases Search Engine Marketing Insights with CallRail

Atlas Van Lines moving company increases search engine marketing insights 50% and grows leads with call tracking and analytics.

Case Study
by Erica Hawkins
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Top 4 reasons digital marketing agencies love CallRail

Wondering why digital marketing agencies are flocking to CallRail? It's not just the analytics. Take a closer look in the blog.

Product
by Bridget Graf
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15 Minutes to Improved Google Ads Call Lead Engagement

Director of Digital at EmberTribe, a growth marketing agency focused on measurable results through paid acquisition and CRO, shares his best tactics to quickly improve your Ads lead engagement.

Tips
by J.P. VanderLinden
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Using SEM and Social Media Marketing for Data-Driven Campaigns

Building audience personas provides a framework to create your research-backed marketing strategy. Are you taking advantage of social channels?

Tips
by Kate McGaughey
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Google Ads Now Lets You Bid for More Calls

Google's new 'bid adjustments' for Ads now let you pay to encourage more calls, making call tracking and analytics more important than ever.

Industry
by Michael Saba
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Veterinary Practice Partners Decreases Directory Ad Spend with CallRail

With call tracking and analytics, marketers can fully understand and invest in the channels are funneling in the most leads.

Case Study
by Erica Hawkins
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How Imprecise Targeting in Google Ads can Lead to Bad Phone Calls

Have you been receiving bad phone calls? Here's three possible issues causing these calls and how to narrow down your ad to the right customer.

Tips
by Zack Bedingfield
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How Going Digital Gives Firms the Edge in Legal Advertising

Mastering the ins-and-outs of digital marketing is a clear-cut way for your firm to increase its visibility and stand out from the crowd.

Guide
by Michael Saba
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Google Changes Enhanced CPC 30% Threshold: What Advertisers Need to Know

Google announces that starting in June they'll be removing the 30% threshold on bid changes that can be done through Enhanced CPC bidding.

Industry
by Zack Bedingfield
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OEO Saves More Than $100,000 on Ad Spend by Switching to CallRail

With CallRail, OEO was able to view which sources were not only producing leads, but quality leads, enabling them to invest in the most effective channels.

Case Study
by Erica Hawkins
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What is Click-to-Call?

Click-to-call refers to an Google Ads' ad type that when clicked, calls the business as opposed to linking to their website. These ads can only show on mobile.

Definition
by Zack Bedingfield
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