PPC

Improve local targeting efforts and drive more revenue

Watch On-Demand: Join SEM Manager, Zack Bedingfield, to learn how to localize your campaigns to target specific audiences.

These two CallRail features help PPC pros to eliminate guesswork

Your PPC tool provides a ton of data to help you hone in your campaigns. But what about adding the data you're receiving from inbound phone calls?

What is a call extension?

A call extension is an ad extension in Google Ads that will show your phone number alongside your ad. Are you taking advantage of click-to-call?

Measure PPC performance better with CallRail’s Kenshoo integration

Marketers rely heavily on accurate conversion data to optimize their campaigns but can miss out on one crucial PPC conversion method: phone calls. With our Kenshoo integration, CallRail users can efficiently manage campaign data all in one place and see a more complete view of the customer journey.

How CallRail can improve your Google Ads lead tracking

How do you track call-based leads from Ads? Here's how our Google Ads integration can help you better understand the performance and value of your ad.

CallRail and Facebook, plus Facebook click-to-call (update)

Mobile click-to-call volume has continued to skyrocket year over year, with no signs of slowing down. Is your business optimizing for it?

Thinking outside the platform box: How PPC agencies can optimize businesses, not just campaigns

Many PPC agencies have proven excellence in Google Ads and Bing Ads, but those platforms can be limiting. Here are the key reasons you should be working with an agency that thinks outside the proverbial platform box.

Feature Update: Send a call’s value to Google Ads

Google Ads (previously AdWords) is one of our most popular integrations. This integration pushes the value of a sales opportunity directly into Ads.

The 8 best Google Ads ads we’ve ever seen

Creating a good Google Ads ad is equal parts art and science. Here are the 8 best Google Ads ads we've seen.

Conversion tracking differences between Microsoft Ads and Google Ads

In paid search, conversion tracking is the most important metric you'll measure. Learn the key differences between Microsoft Ads & Google Ads to improve your ROI.

How to Optimize Campaigns with CallRail’s Google Ads Integration

Ads is the advertising platform for running ads on the Google search results page. Learn how CallRail's Google Ads integration can optimize your campaign.

Source Tracking vs. Visitor Tracking: What’s the Difference?

Source tracking and visitor tracking help you attribute inbound leads in CallRail. Here are the key differences between the two, and some optimization tips.

What is ROAS?

“ROAS” is an acronym that stands for “return on ad spend.” You can calculate ROAS by dividing the revenue generated from ads by the cost of those ads.

What is Parallel Tracking in Google Ads?

Parallel tracking is a method of loading an ad URL separately from a tracking URL, which loads in the background, in order to decrease page load time.

Atlas Van Lines Household Movers Grows Leads and Increases Search Engine Marketing Insights with CallRail

Atlas Van Lines moving company increases search engine marketing insights 50% and grows leads with call tracking and analytics.

Top 4 reasons digital marketing agencies love CallRail

Wondering why digital marketing agencies are flocking to CallRail? It's not just the analytics. Take a closer look in the blog.

15 Minutes to Improved Google Ads Call Lead Engagement

Director of Digital at EmberTribe, a growth marketing agency focused on measurable results through paid acquisition and CRO, shares his best tactics to quickly improve your Ads lead engagement.

Using SEM and Social Media Marketing for Data-Driven Campaigns

Building audience personas provides a framework to create your research-backed marketing strategy. Are you taking advantage of social channels?

Google Ads Now Lets You Bid for More Calls

Google's new 'bid adjustments' for Ads now let you pay to encourage more calls, making call tracking and analytics more important than ever.

Veterinary Practice Partners Decreases Directory Ad Spend with CallRail

With call tracking and analytics, marketers can fully understand and invest in the channels are funneling in the most leads.

How Imprecise Targeting in Google Ads can Lead to Bad Phone Calls

Have you been receiving bad phone calls? Here's three possible issues causing these calls and how to narrow down your ad to the right customer.

How Going Digital Gives Firms the Edge in Legal Advertising

Mastering the ins-and-outs of digital marketing is a clear-cut way for your firm to increase its visibility and stand out from the crowd.

Google Changes Enhanced CPC 30% Threshold: What Advertisers Need to Know

Google announces that starting in June they'll be removing the 30% threshold on bid changes that can be done through Enhanced CPC bidding.

OEO Saves More Than $100,000 on Ad Spend by Switching to CallRail

With CallRail, OEO was able to view which sources were not only producing leads, but quality leads, enabling them to invest in the most effective channels.

What is Click-to-Call?

Click-to-call refers to an Google Ads' ad type that when clicked, calls the business as opposed to linking to their website. These ads can only show on mobile.

What are Google Ads Call-Only Ads?

Google Ads call-only ads are ads that can only appear on mobile and when clicked, call the number specified.

What is Native Advertising?

Native advertising is sponsored content that appears to be part of a publication’s regular, unsponsored content such as articles, blogs, reviews, and news.