PPC

Why you should bid on your own branded terms in PPC

Bidding on your own branded terms can be an effective PPC tactic if done correctly. Here are three strategies for successful brand bidding.

The best PPC advertising networks for small businesses

How do you know which PPC ad network is right for your business? Learn what to look for while evaluating the best ad network for your PPC campaigns.

Day spa increases monthly revenue with call tracking & Google Ads

See how Mozaik Skin & Body grew their revenue with Google Ads and CallRail.

Digital Marketing Boot Camp: Integrating CallRail with Google Ads : The Do's & Don'ts

We'll help you figure out what to track, how to track it, and how to integrate your platform with Google Ads.

PPC ad copywriting tips

With so few characters to entice users to click your ads, it's critical to make your ad copy pack a punch. Learn how to get the most out of your ads with our copywriting tips.

Free Money from Google & What To Do With It

Logical Position's Ryan Garrow walks SMBs and agencies through Google’s announcement to provide ad credits and shares his perspective on potential ad spend strategies.

Archery: Targeting repeat customers (a Camp CallRail workshop)

Join our fourth Camp CallRail workshop to improve your up- and cross-selling strategies for the best short-term growth.

How small businesses can compete with big brands on PPC

If you run a small business, and you’re also in charge of PPC, you might be wondering: How can I compete with big brands? Check out these tips for help.

Agency Expert Q&A: Free Money From Google, And What To Do With It (Ryan Garrow)

CallRail is bringing together hand-selected digital agency leaders and experts to help guide you through the world's current state.

CallRail & Google Call Forwarding

Many CallRail customers start using our call tracking software after already trying out Google’s phone call conversion tracking. Should you use both?

CallRail Updates to Google Ads, GMB, and Google Data Studio Integrations

CallRail and Google work together wonderfully, and we’re always looking for ways we can make our users’ lives easier. Check out our latest updates and improvements to our Google integrations.

How to set up Google Ads for your business

Ready to set up Google Ads for your business but not sure where to start? Use this guide and get started today.

How to set up local search ads on Google Maps

Read on for tips and information that will help you quickly and easily set up ads on Google Maps.

5 Google Ads Concepts You Need to Know for PPC Success

Paracore founder, Adam Arkfield, shares 5 Google Ads concepts PPC marketers need to understand to get the best bang for your buck.

5 Critical Concepts Every Facebook Marketer Needs To Know

Adam Arkfield of Paracore breaks down paid social campaigns for Facebook and how to get the most out of your marketing.

How to Set Up Local Services Ads

Local Service Ads allow service businesses to get their names and numbers in front of potential customers. Learn what businesses are elligible and how to set these ads up.

Staying Connected while Social Distancing: 3 Google My Business Updates You Should Make Today

While Google My Business has some temporary limitations, here are three updates you should consider making immediately to your profile.

Taking care of small businesses: Facebook offers $100 million in cash grants to SMBs

Facebook has pledged $100 million in cash grants and ad credits to SMBs that qualify. Find out if your business is eligible.

Support for SMBs: Google offers $340 million in ad credits to small and midsize businesses

Google is now extending their support to SMBs by offering a $340 million in ad credits to small to medium-sized businesses.

Are Bing Ads worth it?

Find out if Bing Ads are right for your business. Het a look into Bing user demographics, pros and cons compared to Google Ads, and setup tips for Bing Ads.

Spending Smarter: Essential Advertising Adjustments for Uncertain Times

Coronavirus Marketing Strategies: Increase Conversions and Revenue without Increasing Ad Spend

[Webinar] CallRail & SEMPO for SMB Search Marketers

Join us for a webinar with SEMPO and Director of Demand Generation, Mark Sullivan, to learn how search marketers can best retain SMB clients.

How PPC Pros Track Google Ads

On Demand Webinar: Learn how to prepare for next year's PPC strategy and different tools to help enhance your results.

Optimize your Facebook Ads with call analytics

Watch On-Demand: Learn proven methods to drive inbound calls from Facebook, how to track the success of your ad campaigns, and how to integrate call analytics to drive more calls, clicks, and customers.

Customer Spotlight: Paracore

Watch On-Demand: Gain valuable insights both into how our users are putting our service to work, as well as the best practices that have helped them deliver superior results for them and their clients.

Integrating Google Ads lead form extensions with CallRail

Learn how to overcome consumer inertia and capture new leads with our Google Ads integration.

Points-based retainers vs. flat-rate pricing for your agency

Discover the differences between the two most popular types of agency pricing to know which type is best for you.