Make the most of your electrician advertising with these 3 tools
Want to know how to generate more electrical leads and optimize future ads? Read this article to find out how.
Stopping automatic Google Ads extensions in their tracks
If you haven't claimed your Google My Business Profile, you might want to start now. Read the blog to find out why.
Pay for Calls, Not Clicks: Google Ads for Home Services
Join CallRail and Nick Paul, Director of Advertising at Nifty Marketing for a crash course on Google Local Service Ads.
Why real estate agents must invest in digital marketing
Digital marketing is no longer a non-negotiable for real estate agents. Learn why in the blog.
New to ad extensions? Here’s what you need to know
Google Ad Extensions can benefit marketers of all levels. Find out more about the different types of ad extensions and when to use them.
Google Ads health insurance certification: What you need to know
If you want to serve ads with Google, you'll have to get G2 certified. Here's everything you need to know about this certification and what to do next.
Handbook: Advanced PPC quick wins for agency marketers
In this curated handbook for agency PPC managers, we’ll show you quick PPC wins you may not have considered before.
Top Tips to Improve Your PPC Lead Quality & Follow-up
Watch this webinar to learn our top tips for generating more and improving the quality of PPC leads.
Best practices for managing paid search
Looking to start a paid search campaign and don’t know where to start? Read our latest blog post on creating a paid search campaign and the tools you need to succeed.
Creating lookalike audiences in Google Ads
How does creating a lookalike audience in Google Ads benefit your business? How can you set one up? Find out in this handy little guide we've put together.
8 law firm advertising tactics that make the most of PPC spend
Consider using the following tactics to make the most out of your law firm's PPC budget.
20 Plumber advertising examples & why they work
Developing an advertising campaign for your plumbing company doesn’t have to be guesswork. Use these 20 real life examples to inspire your next ads.
Why and How to Use Google Ads Affinity Audiences for Top-of-Funnel Marketing
Learn how to set up Google Affinity Audiences as well as custom target audiences.
How one digital marketing agency identified and diverted 43% in wasted ad spend
Learn how digital marketing agency, WebServ, used call tracking to identify wasted ad spend to reallocate to profitable campaigns for their client.
How to use Google Ads Keyword Planner
Learn all about Google Ads Keyword Planner. From the benefits to the different keyword match types to how to set up your campaign, we've got you covered.
How JC Law used Hubspot and CallRail to lower ad spend by 20% while retaining 61% more clients
Learn how JC Law was able to improve their marketing attribution and cut ad spend by 20% with CallRail and HubSpot.
How call tracking helped one law firm amplify legal advertising performance — and improve client service
Learn how Trendi Marketing optimized campaign efficiency and client services with call tracking.
CallRail Summer School: Part 2 || Legal
Summer School is bringing you the second installment of our three-part event series on the lead lifecycle
CallRail Summer School: Part 1 || Paid Search and Social
CallRail Summer School is in session, and we have uncovered a lot this semester - get your pencils ready.
Launching your first Google Ads campaign
There’s a lot that goes into building and launching a successful Google Ads campaign. This worksheet will help you get started.
Archery: Targeting Repeat Customers
Watch Jason Rozenblat, VP of Sales at CallRail and Roland Ligtenberg, Co-Founder of Housecall Pro, run through how you can target prospects.
PPC Budget Planning Worksheet
Plug in your PPC goals for customer acquisition, and our worksheet will auto-calculate your budget and ROI. Check it out!
PPC bidding recommendations for beginners
Discover our pay-per-click bidding strategy recommendations, designed to help beginners get the most out of their PPC campaigns.
Understanding PPC automation
Automating your PPC efforts can help boost campaign performance, and save time.
PPC and SEM reporting tools
An effective PPC report has the capability to prove ROI while identifying areas for improvement, and places to optimize. Check out these PPC reporting tools.
Free UTM builder: Where is your traffic coming from?
Use this UTM builder to learn best practices for creating UTM parameters, and better analyze and understand where your website traffic comes from.
Integrating CallRail with Google Ads: The do's & don'ts
Josh White, SEM Attribution Manager at Logical Position, helps you figure out what to track, how to track it, and how to integrate your platform with Google Ads.