PPC

Google LSAs best practices for home service businesses

Nick Paul, Director of Advertising at Nifty Marketing shares best practices for how Google LSAs help home service business clients get the most out of their marketing investment with CallRail.

Missed Opportunities: Rethinking Call Tracking for Google Ads & SEO

In this webinar, we'll discuss how call tracking can help you reduce wasted spend, identify new opportunities, and identify gaps in your processes.

Leveling up automotive lead generation with an integrated marketing communications plan

Making sure you deliver a unfied sales message across all your marketing efforts goes a long way to increase lead generation and car sales. But where do you start? Read this guide to learn more.

Improving Google Ads with a business communications and analytics platform

Read how one agency is using a business communications and analytics platform to improve Google Ads, learn more about their clients' customers, and more.

How Wit Digital is Saving $4,000 per Month With Conversation Intelligence

Conversation Intelligence helped this agency qualify leads accurately and efficiently. Read their story to find out how.

Make the most of your electrician advertising with these 3 tools

Want to know how to generate more electrical leads and optimize future ads? Read this article to find out how.

Stopping automatic Google Ads extensions in their tracks

If you haven't claimed your Google My Business Profile, you might want to start now. Read the blog to find out why.

Pay for Calls, Not Clicks: Google Ads for Home Services

Join CallRail and Nick Paul, Director of Advertising at Nifty Marketing for a crash course on Google Local Service Ads.

Why real estate agents must invest in digital marketing

Digital marketing is no longer a non-negotiable for real estate agents. Learn why in the blog.

New to ad extensions? Here’s what you need to know

Google Ad Extensions can benefit marketers of all levels. Find out more about the different types of ad extensions and when to use them.

Google Ads health insurance certification: What you need to know

If you want to serve ads with Google, you'll have to get G2 certified. Here's everything you need to know about this certification and what to do next.

Handbook: Advanced PPC quick wins for agency marketers

In this curated handbook for agency PPC managers, we’ll show you quick PPC wins you may not have considered before.

Top Tips to Improve Your PPC Lead Quality & Follow-up

Watch this webinar to learn our top tips for generating more and improving the quality of PPC leads.

Best practices for managing paid search

Looking to start a paid search campaign and don’t know where to start? Read our latest blog post on creating a paid search campaign and the tools you need to succeed.

Creating lookalike audiences in Google Ads

How does creating a lookalike audience in Google Ads benefit your business? How can you set one up? Find out in this handy little guide we've put together.

8 law firm advertising tactics that make the most of PPC spend

Consider using the following tactics to make the most out of your law firm's PPC budget.

20 Plumber advertising examples & why they work

Developing an advertising campaign for your plumbing company doesn’t have to be guesswork. Use these 20 real life examples to inspire your next ads.

Why and How to Use Google Ads Affinity Audiences for Top-of-Funnel Marketing

Learn how to set up Google Affinity Audiences as well as custom target audiences.

How one digital marketing agency identified and diverted 43% in wasted ad spend

Learn how digital marketing agency, WebServ, used call tracking to identify wasted ad spend to reallocate to profitable campaigns for their client.

How to use Google Ads Keyword Planner

Learn all about Google Ads Keyword Planner. From the benefits to the different keyword match types to how to set up your campaign, we've got you covered.

How JC Law used Hubspot and CallRail to lower ad spend by 20% while retaining 61% more clients

Learn how JC Law was able to improve their marketing attribution and cut ad spend by 20% with CallRail and HubSpot.

How call tracking helped one law firm amplify legal advertising performance — and improve client service

Learn how Trendi Marketing optimized campaign efficiency and client services with call tracking.

CallRail Summer School: Part 2 || Legal

Summer School is bringing you the second installment of our three-part event series on the lead lifecycle

CallRail Summer School: Part 1 || Paid Search and Social

CallRail Summer School is in session, and we have uncovered a lot this semester - get your pencils ready.

Launching your first Google Ads campaign

There’s a lot that goes into building and launching a successful Google Ads campaign. This worksheet will help you get started.

Archery: Targeting Repeat Customers

Watch Jason Rozenblat, VP of Sales at CallRail and Roland Ligtenberg, Co-Founder of Housecall Pro, run through how you can target prospects.

PPC Budget Planning Worksheet

Plug in your PPC goals for customer acquisition, and our worksheet will auto-calculate your budget and ROI. Check it out!