PPC

Top Tips to Improve Your PPC Lead Quality & Follow-up

Watch this webinar to learn our top tips for generating more and improving the quality of PPC leads.

Best practices for managing paid search

Looking to start a paid search campaign and don’t know where to start? Read our latest blog post on creating a paid search campaign and the tools you need to succeed.

Creating lookalike audiences in Google Ads

How does creating a lookalike audience in Google Ads benefit your business? How can you set one up? Find out in this handy little guide we've put together.

8 law firm advertising tactics that make the most of PPC spend

Consider using the following tactics to make the most out of your law firm's PPC budget.

20 Plumber advertising examples & why they work

Developing an advertising campaign for your plumbing company doesn’t have to be guesswork. Use these 20 real life examples to inspire your next ads.

Why and How to Use Google Ads Affinity Audiences for Top-of-Funnel Marketing

Learn how to set up Google Affinity Audiences as well as custom target audiences.

How one digital marketing agency identified and diverted 43% in wasted ad spend

Learn how digital marketing agency, WebServ, used call tracking to identify wasted ad spend to reallocate to profitable campaigns for their client.

How to use Google Ads Keyword Planner

Learn all about Google Ads Keyword Planner. From the benefits to the different keyword match types to how to set up your campaign, we've got you covered.

How JC Law used Hubspot and CallRail to lower ad spend by 20% while retaining 61% more clients

Learn how JC Law was able to improve their marketing attribution and cut ad spend by 20% with CallRail and HubSpot.

How call tracking helped one law firm amplify legal advertising performance — and improve client service

Learn how Trendi Marketing optimized campaign efficiency and client services with call tracking.

CallRail Summer School: Part 1 || Paid Search and Social

CallRail Summer School is in session, and we have uncovered a lot this semester - get your pencils ready.

Launching your first Google Ads campaign

There’s a lot that goes into building and launching a successful Google Ads campaign. This worksheet will help you get started.

Archery: Targeting Repeat Customers

Watch Jason Rozenblat, VP of Sales at CallRail and Roland Ligtenberg, Co-Founder of Housecall Pro, run through how you can target prospects.

PPC Budget Planning Worksheet

Plug in your PPC goals for customer acquisition, and our worksheet will auto-calculate your budget and ROI. Check it out!

PPC bidding recommendations for beginners

Discover our pay-per-click bidding strategy recommendations, designed to help beginners get the most out of their PPC campaigns.

Understanding PPC automation

Automating your PPC efforts can help boost campaign performance, and save time.

PPC and SEM reporting tools

An effective PPC report has the capability to prove ROI while identifying areas for improvement, and places to optimize. Check out these PPC reporting tools.

Free UTM builder: Where is your traffic coming from?

Use this UTM builder to learn best practices for creating UTM parameters, and better analyze and understand where your website traffic comes from.

Integrating CallRail with Google Ads: The do's & don'ts

Josh White, SEM Attribution Manager at Logical Position, helps you figure out what to track, how to track it, and how to integrate your platform with Google Ads.

Why you should bid on your own branded terms in PPC

Bidding on your own branded terms can be an effective PPC tactic if done correctly. Here are three strategies for successful brand bidding.

The best PPC advertising networks for small businesses

How do you know which PPC ad network is right for your business? Learn what to look for while evaluating the best ad network for your PPC campaigns.

Day spa increases monthly revenue with call tracking & Google Ads

See how Mozaik Skin & Body grew their revenue with Google Ads and CallRail.

Digital Marketing Boot Camp: Integrating CallRail with Google Ads : The Do's & Don'ts

We'll help you figure out what to track, how to track it, and how to integrate your platform with Google Ads.

PPC ad copywriting tips

With so few characters to entice users to click your ads, it's critical to make your ad copy pack a punch. Learn how to get the most out of your ads with our copywriting tips.

Free Money from Google & What To Do With It

Logical Position's Ryan Garrow walks SMBs and agencies through Google’s announcement to provide ad credits and shares his perspective on potential ad spend strategies.

Archery: Targeting repeat customers (a Camp CallRail workshop)

Join our fourth Camp CallRail workshop to improve your up- and cross-selling strategies for the best short-term growth.

How small businesses can compete with big brands on PPC

If you run a small business, and you’re also in charge of PPC, you might be wondering: How can I compete with big brands? Check out these tips for help.