PPC Budget Planning Worksheet

When you are planning your PPC campaigns, determining your budget can be a challenge. 

With our budget planning worksheet, all you have to do is plug in how many customers you want to get from your PPC efforts per month and the average value a customer has for your business, and our calculations will do the rest.

What you’ll learn:

  • Your total monthly budget needed
  • What you can afford per lead — aka your cost per lead (CPL)
  • What you can afford per click — aka your cost per click (CPC)
  • Your expected monthly revenue in return from your ad spend
  • The overall ROI you can expect from Google Ads