Part 1: Getting your marketing attribution dialed in
Top marketers trace their campaigns from top of funnel results, like traffic and reach, all the way to conversion –– measuring lead generation and revenue. But this kind of multi-touch measurement isn’t easy in 2019, when customers find and engage businesses across several channels over multiple time periods.
There are many tools out there that help marketers attribute leads, but most key in on just one lead source, such as form submissions or chat conversations. Good news: CallRail is building new tools to track leads from multiple sources, all in one platform, for businesses of all sizes.